About TeenTrums
TeenTrums is a fast-growing fashion brand catering to teenagers with trendy western and ethnic wear. We're looking for a data-driven Performance Marketing Specialist who can scale our online growth across multiple digital channels and marketplaces.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
- Manage and optimize marketplace advertising on Amazon, Myntra, AJIO, Nykaa Fashion, and other relevant platforms.
- Create, monitor, and optimize Sponsored Products, Sponsored Brands, PLA, and marketplace promotional campaigns.
- Manage campaign budgets to maximize ROAS, sales, and customer acquisition.
- Monitor campaign performance and generate actionable insights through reports.
- Build and optimize audiences, retargeting campaigns, and customer funnels.
- Coordinate with the creative team to develop high-converting ad creatives and copy.
- Conduct A/B testing for creatives, landing pages, and campaign strategies.
- Analyze customer behavior using Google Analytics (GA4), Meta Ads Manager, Amazon Ads Console, and marketplace analytics.
- Drive traffic and conversions for our D2C website and marketplace stores.
- Stay updated with the latest digital marketing and marketplace advertising trends.
Requirements
- 2–5 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Hands-on experience managing Amazon Ads, Myntra Ads, and other marketplace advertising platforms (AJIO, Nykaa, Flipkart, etc. is a plus).
- Good understanding of marketplace advertising metrics such as ROAS, ACOS, TACOS, CTR, CPC, and conversion rate.
- Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical skills with proficiency in Excel or Google Sheets.
- Experience in the fashion, lifestyle, or D2C/e-commerce industry is compulsory.
- Ability to independently plan, execute, and scale paid marketing campaigns across multiple channels.
- Ability to work closely with the creative team to ideate content that drives engagement, traffic, and conversions across Instagram, Facebook, and other social platforms.
- Experience in developing and executing social media growth strategies, including content planning, audience engagement, influencer collaborations, and organic growth initiatives.
What We're Looking For
- Data-driven decision maker.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Passion for scaling brands through performance marketing.
- Ability to work in a fast-paced, growth-oriented environment.
Why Join TeenTrums?
- Opportunity to work with a rapidly growing youth fashion brand.
- Ownership of end-to-end digital and marketplace marketing campaigns.
- Collaborative and fast-paced work environment.
- Career growth opportunities with increasing responsibilities.
Pay: ₹12,000.00 - ₹35,000.00 per month
Work Location: In person
