Company: Web Tech Solutions
Job Type: Full-time
Location: Remote (Work From Home) – May require office visits if needed in the future
Working Days: Monday to Saturday
Salary: ₹18,000 – ₹23,000 per month
Experience Required: 2–3 Years
About the Role
Web Tech Solutions is looking for an experienced Facebook Media Buyer who has a deep understanding of Meta advertising and a proven track record of generating high-quality leads for businesses in the USA.
This is not a basic campaign management role. We are looking for someone who understands the complete customer journey—from audience research and campaign strategy to optimization and scaling. The ideal candidate should be data-driven, proactive, and capable of improving campaign performance independently.
Key Responsibilities
* Plan, launch, and manage Facebook and Instagram advertising campaigns.
* Generate qualified leads for USA-based businesses across different industries.
* Build complete campaign structures including TOF, MOF, and BOF funnels.
* Create lead generation, conversion, traffic, and remarketing campaigns.
* Conduct audience research and develop high-performing targeting strategies.
* Create Custom Audiences, Lookalike Audiences, and Retargeting Audiences.
* Optimize campaigns based on key performance metrics such as CPL, CTR, CPC, CPM, ROAS, and Conversion Rate.
* Perform A/B testing on creatives, headlines, ad copy, landing pages, and audiences.
* Monitor campaign performance daily and make optimization decisions based on data.
* Identify scaling opportunities while maintaining lead quality.
* Work closely with designers and content writers to develop high-converting ad creatives.
* Track conversions using Meta Pixel and Conversion API.
* Analyze campaign reports and provide actionable recommendations.
* Stay updated with Meta advertising policies, algorithm changes, and new features.
* Manage multiple client accounts simultaneously while meeting performance targets.
Required Skills
* Minimum 2–3 years of hands-on experience with Meta Ads Manager.
* Proven experience generating leads for the USA market.
* Strong understanding of Facebook and Instagram advertising.
* Experience with lead generation campaigns.
* Experience with conversion campaigns.
* Advanced audience targeting and segmentation.
* Pixel installation and troubleshooting.
* Meta Conversion API (CAPI) implementation.
* Event Manager configuration.
* Custom Conversion setup.
* Lookalike Audience creation.
* Custom Audience creation.
* Retargeting strategy.
* Budget allocation and campaign scaling.
* Campaign structure planning.
* Funnel-based advertising strategy.
* Creative testing and optimization.
* Strong analytical and reporting skills.
* Ability to identify and solve campaign performance issues.
* Experience using Google Sheets or Excel for campaign reporting.
Preferred Skills
* Experience with GoHighLevel, HubSpot, Zoho CRM, or similar CRM platforms.
* Understanding of landing page optimization.
* Experience with Lead Forms and website conversion campaigns.
* Knowledge of UTM parameters and campaign tracking.
* Basic understanding of Google Analytics 4 (GA4).
* Familiarity with Hotjar, Microsoft Clarity, or similar user behavior tools.
* Experience working with coaches, consultants, home services, healthcare, legal, or local businesses in the USA.
* Ability to write or improve ad copy that increases conversions.
* Experience using AI tools such as ChatGPT or Claude for ad copy and creative ideation.
What We’re Looking For
* Strong problem-solving ability.
* Excellent communication skills.
* Ability to work independently.
* Detail-oriented and organized.
* Comfortable working in a fast-paced environment.
* Takes ownership of campaign performance.
* Keeps up with the latest Meta advertising trends and updates.
* Focused on achieving measurable business results rather than simply spending ad budgets.
Salary
₹18,000 – ₹25,000 per month (Based on experience and performance)
Work Schedule
* Monday to Saturday
* Work From Home
* May require office visits if business requirements change.
How to Apply
If you have a proven record of generating leads through Facebook and Instagram Ads for the USA market, we’d love to hear from you.
Please include the following with your application:
* Updated resume
* Portfolio or case studies (if available)
* Industries you’ve worked with
* Average monthly ad spend you’ve managed
* Campaign results (CPL, ROAS, lead volume, etc.)
* Your current and expected salary
* Notice period
This version is written to attract experienced Meta Ads professionals while clearly filtering out beginners by emphasizing USA lead generation, technical Meta skills, tracking expertise, and measurable campaign performance.
Pay: ₹18,000.00 - ₹23,000.00 per month
Application Question(s):
- What is your current in hand salary?
- How soon you can join, if your profile will be shortlisted?
Shift availability:
Work Location: Hybrid remote in Daryaganj, Delhi, Delhi
