We are looking for an experienced and performance-driven SEA Manager (Search Engine Advertising Manager) to lead and optimize our paid search activities across the UK, US, and European markets.
The ideal candidate should have 5+ years of hands-on experience in Search Engine Advertising, with a strong understanding of international market dynamics, campaign optimization, audience targeting, conversion tracking, and performance marketing.
You will be responsible for planning, executing, monitoring, and scaling paid search campaigns while ensuring efficient budget utilization, strong ROAS, and sustainable customer acquisition growth.
Key Responsibilities
- Plan, manage, and optimize SEA/PPC campaigns across Google Ads, Microsoft Advertising, and other relevant paid search platforms.
- Manage campaigns across multiple international markets, particularly the UK, US, Germany, and other European countries.
- Develop market-specific paid search strategies based on customer behavior, competition, seasonality, and business objectives.
- Conduct keyword research, competitor analysis, search trend analysis, and campaign opportunity assessments.
- Structure and optimize Search, Shopping, Performance Max, Display, and remarketing campaigns where applicable.
- Monitor campaign performance and continuously optimize bids, budgets, keywords, audiences, ad copy, landing pages, and targeting.
- Improve key performance indicators such as ROAS, CPA, CPC, CTR, conversion rate, and revenue.
- Manage significant advertising budgets efficiently across different regions and product categories.
- Develop testing strategies for ad creatives, headlines, descriptions, landing pages, bidding strategies, and audience segments.
- Work closely with Marketing, E-commerce, Creative, Content, Analytics, and Product teams to align paid search campaigns with commercial goals.
- Ensure accurate conversion tracking and performance measurement using tools such as Google Analytics 4, Google Tag Manager, and Google Ads Conversion Tracking.
- Prepare regular campaign reports, performance insights, forecasts, and actionable recommendations for management.
- Identify opportunities for campaign scaling while maintaining profitability.
- Stay updated with changes in Google Ads, automation, AI-powered bidding, privacy regulations, search behavior, and digital advertising trends.
- Support campaign localization by understanding language, customer intent, cultural differences, and purchasing behavior across international markets.
Required Experience & Qualifications
- Minimum 5+ years of professional experience in SEA, PPC, Paid Search, or Performance Marketing.
- Proven experience managing paid search campaigns in the UK, US, and European markets.
- Strong hands-on experience with Google Ads and preferably Microsoft Advertising/Bing Ads.
- Strong knowledge of Search, Shopping, Performance Max, remarketing, and automated bidding strategies.
- Experience managing medium to large-scale advertising budgets.
- Strong understanding of international campaign structures, localization, market segmentation, and regional customer behavior.
- Advanced knowledge of campaign optimization and performance metrics including ROAS, CPA, CPC, CTR, CVR, and Customer Acquisition Cost.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.
- Experience with reporting and dashboard tools such as Looker Studio, Excel, Google Sheets, or similar platforms.
- Strong understanding of conversion funnels, landing page optimization, attribution, and e-commerce performance marketing.
- Excellent English communication skills.
- Ability to independently manage multiple markets, campaigns, priorities, and deadlines.
Preferred Qualifications
- Experience working with e-commerce, D2C, retail, fitness, consumer electronics, or lifestyle brands.
- Experience managing campaigns for the German or DACH market.
- Knowledge of Google Merchant Center and product feed optimization.
- Experience with feed management platforms or Shopping campaign optimization.
- Experience working with CRM, first-party data, Customer Match, and remarketing audiences.
- Familiarity with SEO and broader digital marketing strategies.
- Experience using automation, scripts, AI tools, or advanced PPC management platforms.
- Google Ads certifications are an advantage.
Key Skills
- Search Engine Advertising (SEA)
- Google Ads
- Microsoft Advertising
- PPC Campaign Management
- Performance Marketing
- Google Shopping
- Performance Max
- International Market Management
- UK, US & European Market Experience
- Campaign Optimization
- Budget & Bid Management
- Keyword & Competitor Analysis
- Conversion Tracking
- GA4 & Google Tag Manager
- ROAS & CPA Optimization
- Data Analysis & Reporting
- A/B Testing
- E-commerce Marketing
Mail: [email protected]
Contact: +91 9952560396
Location: Chennai, Tamil Nadu
Pay: ₹45,000.00 - ₹50,000.00 per month
Work Location: In person
