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Marketing

Cyware -
Bengaluru, Karnataka

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Job details

Full-time
14 days ago

Qualifications

Writing skills
SEO
Content marketing
B2B
B2B Marketing
Marketing
Editing

Full job description

Bengaluru, Karnataka | Full Time

What You Will Do:

Content Strategy & Ownership

Own and drive end-to-end content strategy aligned to business, marketing, and pipeline goals

Build and manage a scalable content roadmap across funnel stages (awareness, consideration, conversion)

Align content with product launches, campaigns, and always-on initiatives in partnership with Product Marketing and Growth

Content Creation & Storytelling

Drive creation of high-quality content including blogs, guides, eBooks, whitepapers, case studies, website pages, landing pages, newsletters, and social content

Translate complex cybersecurity concepts, product capabilities, and use cases into clear, compelling narratives

Content Repurposing & Scale

Build and scale a strong content repurposing engine (one core asset to multiple formats such as posts, snippets, videos, and carousels)

Distribution & Campaign Integration

Drive content distribution across organic channels, especially LinkedIn and SEO

Partner with Growth and PPC teams to integrate content into paid and inbound campaigns

Thought Leadership

Collaborate with leadership to develop POV-driven content and elevate Cyware’s voice in cybersecurity

Cross-functional Collaboration

Work closely with Product Marketing (messaging), Growth/PPC (campaign execution), and Design (creative assets)

Ensure alignment between content, campaigns, and pipeline goals

Performance & Optimization

Own content performance with a focus on pipeline impact, conversions, and engagement

Track full-funnel metrics (engagement, conversion, MQLs, SQLs) and continuously optimize based on data and insights

What We Are Looking For

6–10 years of experience in content marketing, specifically in B2B Enterprise SaaS within the cybersecurity domain

Strong ability to simplify complex technical concepts into clear, compelling, and SEO/GEO-optimized content

Proven experience owning end-to-end content strategy, from planning and creation to distribution and performance reporting

Deep understanding of SEO, organic growth, LinkedIn-led distribution, and full-funnel content journeys

Ability to drive content as a core lever in integrated campaigns across paid and organic channels

Experience working closely with Product Marketing and Growth teams to align content with launches, campaigns, and always-on initiatives

Data-driven mindset with experience tracking and optimizing full-funnel metrics including engagement, conversion, MQLs, SQLs, and pipeline impact

Strong cross-functional collaboration skills, including working with design and leadership for high-impact and thought leadership content

Proven ability to create and scale multiple content formats including blogs, guides, eBooks, whitepapers, case studies, product content, pitch decks, video scripts, newsletters, email campaigns, and social media content

Excellent storytelling, writing, and editing skills with the ability to shape narratives using industry trends and competitive insights

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