Company: SwarmLens | Engagement: Contract / Consulting | Location: Kochi- Remote | Reports to: Leadership Team
About SwarmLens
SwarmLens is a technology company building products including SwarmLens and AssureLens. We are scaling our market presence across content, digital, PR, investor communications, and partner enablement, and we are looking for a hands-on marketing consultant to own and execute our full marketing program end to end.
Scope of Work — Marketing Programs & Cadence
The consultant will be responsible for planning, executing, coordinating, and reporting across all of the following program areas. Several areas have internal owners and contributors; the consultant is expected to lead the overall program, maintain the cadence, and ensure quality and consistency across every workstream.
1. Content & Social (Weekly)
Plan and publish organic content on LinkedIn, Reddit, Instagram and X at a rhythm of 2–4 posts per week per platform, and manage daily community engagement (comments, reshares, replies, and inbound interactions). Maintain a content calendar, develop post concepts and copy, and grow reach and engagement over time.
2. Blog (Monthly)
Work with leadership to produce 1–2 blog articles per month. Own the editorial pipeline from topic ideation and outlining through drafting, editing, and publishing. Coordinate with internal subject-matter experts for technical accuracy and ensure each post is optimized for search and aligned to campaign themes.
3. Website & SEO (Ongoing)
Manage the SwarmLens website, including monthly content updates and an ongoing SEO program (keyword research, on-page optimization, technical SEO hygiene, and performance tracking). Contribute to and help drive a planned website revamp, working with design and development resources as needed.
4. Newsletters (Monthly)
Produce and distribute recurring newsletters — the SwarmLens newsletter around the 15th and the AssureLens newsletter around the 30th of each month. Own content curation, copywriting, layout, list management, scheduling, and performance reporting for each edition.
5. Investor Updates (Monthly)
Support the preparation and circulation of investor updates on a bi-monthly cadence. Help structure the narrative, compile key metrics and highlights with internal stakeholders, and ensure a polished, on-brand, and timely deliverable.
6. Collateral & Use Cases (As needed)
Create and maintain client-facing collateral, including client presentations, an e-brochure, and use-case documents. Translate product capabilities into clear, compelling, sales-ready materials and keep the collateral library current and consistent.
7. Case Studies & Papers (As needed)
Work with leadership to develop customer case studies as well as white papers and technical papers. Conduct interviews, gather data, and work with internal experts to produce credible, well-researched long-form assets that support demand generation and thought leadership.
8. PR, Events & Media (Ongoing)
Drive public relations across online and print media and manage SwarmLens's presence at events. Develop and place press releases and media stories, build and maintain media relationships, and coordinate event logistics, messaging, and follow-up.
9. Video / Podcasts / Webinars (As needed)
Plan and coordinate long-form content including videos, podcasts, and webinars — from concept and scripting through production coordination, promotion, and repurposing into other channels.
10. Analytics & Reporting (Weekly)
Own weekly data analysis and competitor intelligence. Track performance across channels, maintain marketing dashboards, deliver regular reporting with insights and recommendations, and monitor the competitive landscape to inform strategy.
Key Result Areas
- Content & Social (weekly): 2–4 posts per platform with daily engagement; growing reach.
- Blog & Newsletters (monthly): 1–2 blog posts; SwarmLens (15th) and AssureLens (30th) newsletters sent on time.
- Website & SEO (ongoing): Monthly updates, improving rankings, and revamp progress.
- PR, Events & Media: Regular media coverage and event support.
- Analytics & Reporting (weekly): Weekly data and competitor intelligence, plus a monthly performance report with actionable insights.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
