Company Introduction :
- Samyang Foods, a Korean company, not only created Korea’s first instant ramen, Samyang Ramen, in 1961, but has also grown into a global comprehensive food company and an icon of K-spicy, driven by the worldwide popularity of Buldak Ramen. In addition to its instant noodles, snacks, sauces, and dairy product businesses, the company is expanding into new areas such as HMR and health functional foods to keep pace with changing consumer lifestyles.
Job/Position : Trade Marketing Manager (Part Leader)
Location : New Delhi
Key Responsibilities :
1) Channel Strategy & Planning of Noodle, Sauce, Snack Categories :
- Develop and maintain channel-marketing plans for MT and GT.
- Translate brand strategy and campaigns into tailored channel execution plans.
- Segment channels/customers and prioritize initiatives to drive growth.
- Align plans with sales teams and distributors for joint business planning.
2) Shoppers Insight & Category Selling Story & Management:
- Leverage shopper behaviour, purchase patterns, and mission-based insights to guide category strategies.
- Define short-and long-term category growth strategies in alignment with brand, commercial, and customer goals.
- Serve as category advisor to key retail partners by providing insights and recommendations that grow both the retailer’s and company’s category sales.
3) Shopper Marketing Activation & In-Store Execution Excellence:
- Design and deliver shopper marketing programs that drive trial, conversion and increase basket size.
- Localize in-store communication based on regional toolkits (POSM, planograms, and promotional mechanics) to support in-store execution.
- Localize shopper programs based on outlet type, shopper missions, and cultural relevance.
- Drive best-in-class execution of in-store presence across all channels and priority markets.
4) Promotion & Activation Planning:
- Plan and evaluate shopper promotions by channel, season, or campaign.
- Test and recommend winning promo mechanics and bundling strategies.
- Monitor ROI of trade promotions and provide improvement recommendations.
5) Market Analysis & Competitive Review:
- Study market data in-depth & constantly monitor competitive moves in the market.
- Develop short-term tactical actions with distributors to defend market shares while work closely with brand team to develop long-term strategic plan to drive brand penetrations & win in the market.
Job Requirements :
- Proficient in English communication.
- Min 6+ years of experience in shopper marketing, channel/trade marketing, or customer marketing roles within FMCG or consumer goods.
- Experience working in FMCG multinational company.
- Strong understanding of shopper behavior, retail dynamics, and trade marketing.
- Analytical with the ability to interpret market and sales data.
- Excellent planning, execution, and project management skills.
- Collaborative and able to manage complex projects with multiple stakeholders in a start-up environment.
Preferences :
- Collaborative and able to manage complex projects with multiple stakeholders in a start-up environment.
Pay: From ₹700,000.00 per year
Work Location: In person
