Role Overview
Looking for a Paid Media Specialist with Web3/Crypto experience to run paid campaigns, drive user growth, and manage ad strategies across crypto-focused platforms and mainstream channels.
Key Responsibilities
- Create and execute paid media strategies for Web3 projects.
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Run ads on crypto websites (CoinMarketCap, CoinGecko, DappRadar, etc.) and platforms like Google, Meta, X (Twitter), LinkedIn.
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Manage display ads, banner placements, and sponsored posts in crypto communities.
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Optimize campaigns to improve CTR, CPC, CAC, and ROI.
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Collaborate with content/design teams for creatives and landing pages.
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Track and report campaign performance weekly/monthly.
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Stay updated on crypto ad policies and compliance.
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Explore partnerships with crypto influencers, Telegram/Discord communities.
Requirements
- 2–4 years in paid media marketing and Web3/Crypto.
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Hands-on experience with crypto ad networks and mainstream platforms.
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Strong knowledge of blockchain, DeFi, NFTs, and exchanges.
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Skilled in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
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An analytical mindset with campaign tracking and reporting skills.
