ob Summary
The Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives to increase brand awareness, generate quality leads, improve patient engagement, and maximize return on marketing investment. The role requires strong expertise in healthcare marketing, lead generation, performance marketing, and digital analytics.
Key Responsibilities1. Digital Strategy
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Create monthly and quarterly digital marketing plans.
- Build campaigns to increase OP footfall and IVF conversions.
- Manage digital marketing budgets effectively.
2. Performance Marketing
- Plan and execute paid campaigns on:
- Google Ads
- Meta (Facebook & Instagram)
- YouTube
- LinkedIn
- Optimize campaigns for maximum ROI.
- Reduce Cost per Lead (CPL).
- Improve conversion rate from lead to appointment.
3. Lead Generation
- Generate qualified IVF and fertility leads.
- Improve digital enquiry volumes.
- Coordinate with Telecalling and CRM teams.
- Monitor lead quality and conversion.
- Ensure timely lead assignment.
4. Website Management
- Maintain and optimize the company website.
- Improve website speed and SEO.
- Update service pages and blogs.
- Improve conversion through landing pages.
- Coordinate with developers.
5. Search Engine Optimization (SEO)
- Improve organic rankings.
- Conduct keyword research.
- Build quality backlinks.
- Optimize local SEO for all branches.
- Monitor Google Business Profiles.
6. Social Media Management
- Develop monthly content calendars.
- Manage Facebook, Instagram, LinkedIn, and YouTube.
- Increase followers and engagement.
- Respond to online queries.
- Coordinate with the design team.
7. Content Marketing
- Plan educational campaigns.
- Create blogs and patient awareness content.
- Develop doctor videos and reels.
- Promote success stories and testimonials.
- Ensure brand consistency.
8. Email & WhatsApp Marketing
- Execute email campaigns.
- Create patient nurturing journeys.
- Manage WhatsApp campaigns.
- Improve open and click-through rates.
- Coordinate promotional campaigns.
9. Analytics & Reporting
- Monitor campaign performance.
- Prepare daily, weekly, and monthly reports.
- Track KPIs and ROI.
- Present insights and recommendations.
- Maintain dashboards using Google Analytics and Looker Studio.
10. Reputation Management
- Improve Google ratings.
- Respond to online reviews.
- Monitor brand mentions.
- Address negative feedback promptly.
11. Team Management
- Lead the digital marketing team.
- Coordinate with designers, videographers, content writers, agencies, and developers.
- Conduct regular performance reviews.
- Train and mentor team members.
INTERESTED CANDIDATE SHARE RESUME TO [email protected]
Pay: ₹40,000.00 - ₹55,000.00 per month
Work Location: In person
