Job Description:
We are looking for a creative and technically skilled Web Developer & Digital Marketing Executive to manage and enhance our online presence. The ideal candidate should have experience in website development, maintenance, SEO, digital marketing campaigns, and website optimization. This role requires someone who can seamlessly blend technical expertise with digital marketing strategies to improve user experience, generate leads, and strengthen brand visibility.
Key Responsibilities:
A) Web Development
- Assist in lead generation and prospecting (email, LinkedIn, calls).
- Support the sales team in client follow-ups and coordination.
- Help prepare sales presentations, proposals, and quotations.
- Maintain and update CRM systems and sales trackers.
- Participate in client calls, demos, and meetings (as required).
- Understand the company’s key capabilities and cyber security service offerings.
B) Digital Marketing
- Plan and execute SEO strategies (On-Page, Off-Page, and Technical SEO).
- Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid marketing campaigns.
- Create and optimize landing pages to improve lead generation.
- Execute email marketing campaigns and marketing automation initiatives.
- Monitor website traffic and campaign performance using Google Analytics, Google Search Console, and other reporting tools.
- Develop and execute social media marketing strategies to increase engagement and brand awareness.
- Conduct keyword research and competitor analysis.
- Generate monthly reports on website performance, campaign ROI, and lead generation metrics.
Eligibility & Skills Required:
- Freshers / Final-year students from any discipline (MBA - sales/marketing preferred), or candidates with 1–2 years of experience in IT sales.
- Strong communication skills (English mandatory).
- Interest in sales, business development and cyber security.
- Basic knowledge of MS Excel, PowerPoint, and email communication.
- Confident, proactive, and eager to learn.
Qualification & Experience:
Technical Skills
- Proficiency in HTML5, CSS3, JavaScript, and Bootstrap.
- Experience with WordPress or other CMS platforms.
- Knowledge of PHP and MySQL is preferred.
- Understanding of website hosting, domain management, and SSL configuration.
- Familiarity with Git or other version control systems.
- Experience with website performance optimization.
Digital Marketing Skills
- Strong understanding of social media marketing across LinkedIn, Instagram, Facebook, X (Twitter), and etc.
- Knowledge of social media marketing and content planning.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Ability to develop and maintain a consistent brand identity across all digital platforms.
- Knowledge of branding strategies, brand positioning, and visual storytelling.
- Experience creating marketing creatives using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Basic knowledge of SEO and website optimization to support overall digital visibility.
- Experience with Google Analytics and social media management tools (e.g., Meta Business Suite, Buffer, Hootsuite, or similar) is an advantage.
- Excellent copywriting and communication skills for creating compelling digital content and brand messaging.
Qualifications
- Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
- 2–3 years of relevant experience in web development and digital marketing.
- Strong problem-solving and analytical skills.
- Excellent communication and collaboration abilities.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience with Elementor or similar page builders.
- Knowledge of UI/UX best practices.
- Familiarity with AI-powered marketing tools.
- Experience working with B2B organizations, consulting firms, or technology companies is preferred.
What We Offer
- Opportunity to work on diverse digital projects.
- Professional growth and continuous learning.
- Collaborative and supportive work environment.
- Exposure to modern web technologies and digital marketing tools.
Pay: From ₹25,000.00 per month
Benefits:
Application Question(s):
- How many years of professional experience do you have in web development (WordPress, HTML, CSS, JavaScript, or related technologies)?
- How many years of experience do you have managing social media platforms and creating branding/content strategies for a business?
- What is your current, expected and notice period?
Work Location: In person
