About Aruwa Fashion
Aruwa Fashion is a fast-growing women's fashion brand focused on creating stylish, comfortable, and value-driven clothing for Indian women. Our product range includes pants, co-ord sets, kurtis, tops, and fusion wear designed specifically for the modern Indian consumer.
We are looking for a highly creative and market-driven Fashion Designer who understands the Indian fashion landscape deeply and can create trend-setting products that become category leaders and hero products for the brand.
Key Responsibilities
* Research and forecast upcoming fashion trends across the Indian women's wear market.
* Design innovative fusion wear, ethnic-fusion styles, co-ord sets, tops, kurtis, bottoms, and new product categories aligned with evolving consumer preferences.
* Identify emerging fashion movements from premium brands, marketplaces, social media, influencers, and global trends, and adapt them for the Indian mass-premium market.
* Develop unique product concepts that can become hero products and create a distinct identity for Aruwa Fashion.
* Analyze customer behavior across different Indian regions and understand fabric, color, silhouette, and styling preferences state-wise.
* Work closely with sourcing, production, merchandising, and marketing teams to bring concepts from idea to launch.
* Create mood boards, design sheets, tech packs, trims, embellishment concepts, and collection stories.
* Recommend suitable fabrics, prints, textures, washes, and construction techniques based on seasonality and regional demand.
* Monitor competitors, emerging brands, and fashion startups to identify white-space opportunities.
* Build collections that balance trend, wearability, comfort, and commercial viability.
* Contribute to product innovation that helps establish new trends rather than simply follow existing ones.
Required Skills & Qualifications
* Bachelor's Degree or Diploma in Fashion Design from a recognized institute.
* 2+ years of experience in Women's Wear, Fusion Wear, Ethnic Wear, Contemporary Indian Wear, or D2C Fashion Brands.
* Strong understanding of Indian fashion consumers across Tier 1, Tier 2, and Tier 3 markets.
* Deep knowledge of fabrics, garment construction, silhouettes, fits, trims, embellishments, and textile sourcing.
* Strong awareness of regional fashion preferences and fabric demand across different Indian states.
* Ability to identify future trends before they become mainstream.
* Strong sketching, design development, and collection planning skills.
* Proficiency in Adobe Illustrator, Photoshop, CorelDRAW, or similar design software.
* Commercial mindset with the ability to create products that can scale and drive revenue.
Ideal Candidate
We are looking for someone who:
* Understands brands ranging from fast-fashion and trend-led labels to premium Indian contemporary wear brands.
* Can spot opportunities before the market adopts them.
* Has a strong eye for silhouettes, fabrics, colors, and consumer behavior.
* Thinks beyond design and understands what actually sells in the Indian market.
* Can create products that customers immediately associate with Aruwa Fashion.
* Has the vision to build iconic collections that differentiate the brand from competitors.
What Success Looks Like
* Launching products that become category bestsellers.
* Creating signature styles that define the Aruwa Fashion brand.
* Identifying and commercializing trends ahead of competitors.
* Building collections that improve customer retention, repeat purchases, and brand recognition.
* Establishing hero products that customers actively seek out and recommend.
If you are passionate about creating trend-defining fashion for Indian women and want to build products that shape the future of women's wear, we'd love to hear from you.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
