GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse—delivering results up to 3x faster than industry standards.
We are looking for a skilled Google Ads Expert to plan, execute, and optimize paid marketing campaigns across Google platforms. The ideal candidate should have hands-on experience in PPC campaigns, keyword strategy, performance marketing, and lead generation with a strong analytical mindset.
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Create, manage, and optimize Google Ads campaigns including Search, Display, Shopping, Performance Max, and YouTube Ads.
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Conduct keyword research, competitor analysis, and audience targeting.
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Monitor campaign performance and optimize bids, budgets, CTR, CPC, and conversion rates.
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Generate high-quality leads and maximize ROI through data-driven strategies.
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Set up and manage conversion tracking using Google Analytics and Google Tag Manager.
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Prepare weekly and monthly performance reports with actionable insights.
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Perform A/B testing for ad copies, landing pages, and campaign strategies.
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Stay updated with the latest Google Ads trends, policies, and algorithm changes.
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Collaborate with SEO, design, and content teams to improve campaign effectiveness.
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Strong knowledge of Google Ads platform and PPC strategies.
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Experience with Google Analytics, GTM, and conversion tracking.
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Understanding of keyword planning and audience segmentation.
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Excellent analytical and reporting skills.
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Good communication and problem-solving abilities.
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Ability to manage multiple campaigns and budgets effectively.
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Bachelor’s/Master's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
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Certifications in Google Ads, Google Analytics, or Digital Marketing will be an added advantage.
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Candidates with relevant hands-on experience in performance marketing and PPC campaigns will also be considered.
