Position: Digital Marketing Executive
Department: Marketing
Location: Vadodara (On-site Preferred)
Experience: 2-5 Years
Employment Type: Full Time
About Us
Sweedu Edutech Pvt. Ltd. is a leading School ERP & Digital Education platform serving educational institutions across India. We help schools, colleges, universities, coaching institutes, and educational organizations digitize their operations through AI-powered ERP solutions.
Job Summary
We are looking for a results-driven Digital Marketing Executive responsible for generating qualified leads, increasing brand visibility, and improving customer acquisition through digital marketing campaigns.
Key ResponsibilitiesPerformance Marketing
- Plan and execute Meta Ads campaigns
- Manage Google Ads Search, Display & YouTube campaigns
- LinkedIn Ads for B2B lead generation
- Optimize campaign performance and ROI
- Lead nurturing and remarketing campaigns
SEO & Website
- On-page and Off-page SEO
- Keyword research
- Technical SEO
- Website content optimization
- Improve website ranking
Social Media
- Manage Facebook
- Instagram
- LinkedIn
- YouTube
- Twitter/X
Email & WhatsApp Marketing
- Email campaigns
- Automation workflows
- Newsletter management
- CRM campaign management
Analytics
- Google Analytics
- Search Console
- Meta Business Suite
- Looker Studio Reporting
- Monthly Marketing Reports
Lead Generation
- School database campaigns
- Landing page optimization
- Lead quality improvement
- CRM coordination
Required Skills
- Google Ads
- Meta Ads
- SEO
- Google Analytics
- Email Marketing
- Landing Page Optimization
- WordPress
- Canva
- Basic AI tools (ChatGPT, Claude, Gemini)
Preferred
- SaaS Marketing
- EdTech Marketing
- B2B Lead Generation
- Marketing Automation
KPIs
- Monthly Qualified Leads
- Cost Per Lead (CPL)
- ROAS
- Website Traffic
- Organic Ranking
- Conversion Rate
- Marketing Qualified Leads (MQLs)
Pay: ₹16,500.00 - ₹27,500.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
