Role Overview
We are looking for a creative and results-driven Social Media Marketing Specialist with experience in the IT services industry. The ideal candidate will be responsible for managing the company's LinkedIn and social media presence, creating engaging content, increasing brand visibility, supporting employer branding, and generating qualified B2B leads through social media platforms. The role requires close collaboration with sales, recruitment, and technical teams to build a strong online presence and drive business growth.
Key Responsibilities
- Develop and execute social media strategies to increase brand awareness, engagement, and qualified B2B leads.
- Manage the company's LinkedIn page and other social media platforms, ensuring consistent branding and messaging.
- Create and publish engaging content, including social media posts, blogs, case studies, company updates, employee spotlights, technology insights, and recruitment campaigns.
- Plan and manage organic and paid social media campaigns, including LinkedIn Ads and Meta Ads.
- Support employer branding initiatives by promoting company culture, employee achievements, career opportunities, and workplace events.
- Collaborate with sales, recruitment, and technical teams to create impactful marketing content.
- Monitor social media performance, analyze campaign metrics, and prepare regular performance reports with actionable insights.
- Stay updated with the latest social media trends, platform updates, and industry best practices.
Requirements & Skills
- 4–6 years of experience in Social Media Marketing within an IT services or technology company.
- Strong expertise in LinkedIn Marketing and B2B social media marketing.
- Experience managing LinkedIn Company Pages, LinkedIn Ads, Meta Ads, and other social media campaigns.
- Excellent content writing, copywriting, and storytelling skills.
- Experience creating content for IT services, software solutions, SAP, Cloud, AI, or technology consulting.
- Hands-on experience with LinkedIn Analytics, Meta Business Suite, and Google Analytics.
- Proficiency in Canva, Adobe Creative Suite, or similar creative tools.
- Experience using content scheduling tools such as Buffer, Hootsuite, or similar platforms is preferred.
- Familiarity with AI tools such as ChatGPT or Microsoft Copilot for content creation is an advantage.
- Strong communication, creativity, analytical thinking, and project management skills.
Key Skills
- Social Media Marketing
- LinkedIn Marketing
- Content Marketing
- B2B Lead Generation
- Employer Branding
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Copywriting
- Content Strategy
- Google Analytics
- LinkedIn Analytics
- Canva / Adobe Creative Suite
- Marketing Analytics
Preferred Qualifications
- Certifications in LinkedIn Marketing, Meta Blueprint, Google Analytics, or Social Media Marketing are preferred.
- Experience working with international clients and executing B2B social media campaigns is an added advantage
Pay: ₹30,021.78 - ₹40,741.50 per month
Work Location: Hybrid remote in Jaipur, Rajasthan (Jaipur)
