We are looking for a dynamic and result-oriented Marketing Executive to promote our EdTech courses and training programs. The candidate will be responsible for generating leads, executing marketing campaigns, building brand awareness, and supporting student admissions through both online and offline marketing activities.
Key Responsibilities
- Plan and execute digital and offline marketing campaigns.
- Generate leads through social media, events, educational seminars, and partnerships.
- Promote training programs, certification courses, and placement services.
- Coordinate with schools, colleges, coaching institutes, and corporate partners.
- Conduct promotional activities, workshops, and campus engagement programs.
- Manage social media platforms and create engaging marketing content.
- Coordinate with the admissions team to convert marketing leads into enrollments.
- Track campaign performance and prepare weekly/monthly reports.
- Maintain relationships with vendors, agencies, and promotional partners.
- Assist in organizing education fairs, webinars, and recruitment drives.
Required Skills
- Excellent communication and presentation skills.
- Knowledge of digital marketing (Facebook, Instagram, LinkedIn, Google Ads is an advantage).
- Basic understanding of SEO, email marketing, and lead generation.
- Strong interpersonal and networking abilities.
- Proficiency in MS Office (Excel, PowerPoint, Word).
- Creative thinking with good problem-solving skills.
- Ability to work under targets and deadlines.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or any related field.
- 1–3 years of experience in marketing, preferably in the EdTech, education, training, or skill development industry.
- Freshers with strong communication and marketing aptitude are welcome to apply.
Preferred Experience
- Experience in student acquisition or education marketing.
- Familiarity with CRM tools and marketing automation platforms.
- Experience conducting seminars, webinars, and campus activation programs.
Key Performance Indicators (KPIs)
- Monthly lead generation targets.
- Student admission conversions.
- ROI on marketing campaigns.
- Social media engagement and reach.
- Number of institutional partnerships and events conducted.
- Brand visibility and campaign performance.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
