Key Responsibilities
1. Social Media & Ad Management
Plan, execute, and manage end-to-end social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Conceptualize, design, and launch high-converting paid ad campaigns (Meta Ads, Google Ads).
Monitor analytics, track engagement, and optimize campaigns to improve ROI.
2. Website Design & Maintenance
Update, design, and maintain the company website to ensure it remains modern, user-friendly, and secure.
Publish new landing pages, fix layout issues, and ensure seamless mobile responsiveness.
Collaborate on basic SEO optimization and content updates.
3. Video Editing & Content Creation
Shoot (if needed) and edit high-quality video content (Reels, Shorts, promotional videos, and tutorials).
Add engaging transitions, audio, text overlays, and color grading to make content pop.
4. Desktop Publishing (DTP) & Graphic Design
Handle DTP tasks, including designing brochures, flyers, newsletters, catalogs, and print-ready marketing materials.
Maintain strict brand consistency across both digital print mediums.
Required Skills & Qualifications
Technical Toolkit: Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects, InDesign) or equivalent industry tools (Canva Pro, CapCut, etc.).
Web Skills: Hands-on experience with website builders and CMS platforms (WordPress, Shopify, Elementor, or Wix). Basic knowledge of HTML/CSS is a plus.
Ad Expertise: Proven track record of running paid social media campaigns and understanding audience targeting.
Copywriting: Strong command of English to write catchy captions, ad copy, and basic website text.
DTP Knowledge: Understanding of print formatting, typography, and page layouts.
Experience: 1–3 years of experience in a similar multi-disciplinary creative role is preferred, but talented freshers with a strong portfolio are welcome to apply.
Soft Skills We Value
Multitasking: Ability to switch gears between coding a webpage, editing a reel, and analyzing ad data.
Time Management: Good at meeting deadlines without compromising on visual quality.
Problem-Solving: A self-starter attitude—someone who figures out tech or design hiccups independently.
Work Schedule & Benefits
Shift: 8-hour daily shift.
Weekly Off: 1 day off per week (standard rotating or fixed day, to be discussed).
Location: Strictly on-site at our office in New Town, Kolkata.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: Hybrid remote in Kolkata, West Bengal
