Job Description – Marketing ExecutivePosition
Marketing Executive
Department
Marketing / Business Development
Reports To
Marketing Manager / Hospital Administrator
Qualification
- Bachelor’s / Master’s Degree in Marketing / Business Administration (MBA preferred)
- Knowledge of healthcare marketing and hospital services preferred
Experience
- 2–5 years of experience in marketing / business development
- Experience in hospital or healthcare industry preferred
Job Summary
The Marketing Executive is responsible for promoting hospital services, increasing patient footfall, and building strong relationships with the community and referring doctors, ensuring alignment with hospital policies and **National Accreditation Board for Hospitals & Healthcare Providers standards.
Roles & Responsibilities1. Hospital Promotion & Branding
- Promote hospital services through online and offline marketing activities.
- Develop strategies to improve hospital visibility and brand awareness.
2. Business Development
- Identify opportunities to increase patient inflow and revenue.
- Build relationships with referring doctors, clinics, and corporate clients.
3. Camp & Event Management
- Organize health camps, awareness programs, and outreach activities.
- Coordinate promotional events such as health check-up camps and awareness drives.
4. Digital Marketing
- Manage hospital presence on social media platforms (Facebook, Instagram, etc.).
- Create and share content, posters, and promotional materials.
5. Patient Engagement
- Support initiatives to improve patient experience and satisfaction.
- Collect patient feedback and work on service improvement.
6. Coordination
- Coordinate with doctors, departments, and management for marketing activities.
- Ensure proper communication of hospital services to the public.
7. Market Analysis
- Analyze market trends and competitor activities.
- Suggest strategies to improve hospital performance and reach.
8. Reporting
- Prepare reports on marketing activities, campaigns, and outcomes.
- Track effectiveness of marketing initiatives.
9. Compliance
- Ensure all marketing activities follow hospital policies and National Accreditation Board for Hospitals & Healthcare Providers guidelines.
- Maintain ethical standards in healthcare promotion.
Key Skills
- Communication and presentation skills
- Marketing and promotional skills
- Relationship management
- Creativity and content development
- Basic digital marketing knowledge
Working Conditions
- Field work and hospital-based role
- Interaction with patients, doctors, corporates, and public
- May require travel for camps and outreach programs
Additional Responsibilities
- Support hospital branding and publicity initiatives
- Assist in organizing hospital events and campaigns
- Participate in quality improvement and audit activities
Contact:
8870166133
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
