Market Intelligence & Branding Activities
- Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories.
- Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members.
- Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.