Here is a professional Job Description for a Marketing Manager at Neelkanth Solar:
JOB DESCRIPTION – MARKETING MANAGER
Company Name: Neelkanth Solar (Neelkanth Construction)
Location: Kurukshetra, Haryana
Position: Marketing Manager
Department: Sales & Marketing
Reporting To: Director / Managing Director
Working Hours: 9:30 AM to 6:00 PM (Monday to Saturday)
Position Overview
The Marketing Manager will be responsible for planning, executing, and monitoring all marketing activities of Neelkanth Solar. The role focuses on generating quality leads, increasing brand awareness, developing dealer networks, managing digital marketing campaigns, and supporting sales growth for rooftop solar, commercial solar, industrial solar, and EPC projects.
Key ResponsibilitiesMarketing & Lead Generation
- Develop and execute marketing strategies to generate residential, commercial, and industrial solar leads.
- Plan and manage online and offline marketing campaigns.
- Monitor lead quality and optimize marketing efforts for maximum conversion.
- Coordinate with the sales team to ensure timely follow-up of leads.
Digital Marketing
- Manage company social media platforms including Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Business.
- Coordinate the creation of promotional videos, graphics, brochures, and advertisements.
- Oversee SEO, Google Ads, Meta Ads, and other digital marketing activities.
- Track campaign performance and prepare monthly reports.
Brand Management
- Enhance brand visibility and market presence of Neelkanth Solar.
- Ensure consistency in branding across all marketing materials.
- Manage participation in exhibitions, trade fairs, seminars, and promotional events.
Required Skills
- Strong communication and negotiation skills.
- Digital marketing and social media management expertise.
- Knowledge of Google Ads, Meta Ads, SEO, and lead generation tools.
- Excellent presentation and networking abilities.
- Proficiency in MS Excel, Word, PowerPoint, and CRM software.
- Strong analytical and reporting skills.
- Ability to manage multiple projects simultaneously.
Performance Indicators (KPIs)
- Monthly qualified leads generated.
- Lead-to-sales conversion rate.
- Dealer network expansion.
- Brand awareness and social media growth.
- Marketing campaign ROI.
- Customer acquisition cost.
- Revenue contribution from marketing activities.
Company Policies
- Office timing is 9:30 AM sharp to 6:00 PM.
- Attendance will be monitored through biometric attendance.
- Employees must maintain confidentiality of company data, customer information, pricing, and business strategies.
Salary
Salary shall be based on qualifications, experience, performance, and management discretion.
Pay: ₹12,000.00 - ₹18,000.00 per month
Work Location: In person
