Digital Marketing & Content Executive
1. Job Description
We are looking for a Digital Marketing & Content Executive who can take ownership of our digital presence, create engaging content, generate leads, and strengthen the company’s brand and credibility.
This is a hands-on execution role for someone who can ideate, shoot, edit, publish, promote and measure content—not just manage social media. The ideal candidate should be comfortable working directly with founders, clients, employees and field teams to create authentic content.
The role will focus on five key outcomes:
1. Grab Attention | 2. Generate Leads | 3. Add Value | 4. Build Relationships | 5. Establish Credibility
2. Roles & Responsibilities
A. Grab Attention – Social Media & Content
- Manage company social media channels – Instagram, Facebook, LinkedIn and YouTube.
- Create and publish engaging posts, Reels, Shorts and other relevant content.
- Identify viral/trending content, formats and topics relevant to our industry.
- Develop content that increases followers, engagement and brand visibility.
- Build and maintain a monthly content calendar.
- Create content specifically designed to attract and engage potential talent.
B. Generate Leads – Digital Marketing
- Set up and manage Google Ads and social media advertising campaigns.
- Generate qualified leads through digital channels.
- Execute email marketing and lead-generation campaigns.
- Track campaign performance, CPL, conversion and ROI.
- Continuously test creatives, audiences, messaging and campaigns to improve results.
C. Add Value – Educational & Knowledge Content
Create useful content for clients, employees and the industry, including:
- Facility/service-related educational videos
- Training and soft-skills videos
- Industry-specific educational content
- How-to and awareness videos
- Employee and workplace learning content
D. Build Relationships – Communication & Engagement
- Engage with followers, clients, employees and industry audiences.
- Create content that encourages conversations and community engagement.
- Prepare and distribute a monthly newsletter.
- Highlight client success stories, employee achievements and company initiatives.
- Support employer branding and talent attraction through digital content.
E. Establish Credibility – Brand & Corporate Content
Create professional digital marketing collateral such as:
- Event and field-marketing materials
- Digital campaigns and corporate communication materials
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
