Job Title: Digital Marketing Specialist
Job Summary:
We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through various digital channels.
Key Responsibilities:
- Plan and execute digital marketing campaigns across channels such as search engines, social media, email, and display advertising
- Manage and optimize paid advertising campaigns (Google Ads, social media ads)
- Develop and implement SEO/SEM strategies to improve website visibility and rankings
- Create, curate, and manage engaging content for digital platforms
- Monitor and analyze campaign performance using tools like Google Analytics and provide actionable insights
- Manage social media accounts, including content scheduling, engagement, and growth strategies
- Collaborate with design and content teams to produce high-quality marketing materials
- Conduct market research and competitor analysis to identify trends and opportunities
- Optimize website user experience and conversion rates
- Stay up to date with the latest digital marketing trends, tools, and best practices
Required Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proven experience in digital marketing or a similar role
- Strong understanding of SEO, SEM, PPC, and social media marketing
- Experience with analytics tools (e.g., Google Analytics, Search Console)
- Familiarity with marketing automation and CRM tools
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
Preferred Qualifications:
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms
- Experience with content management systems (e.g., WordPress)
- Basic knowledge of HTML/CSS
- Experience with A/B testing and conversion rate optimization
Key Skills:
- Campaign management
- Data analysis and reporting
- Content creation and copywriting
- Time management and multitasking
- Creativity and strategic thinking
Work Environment:
- Fast-paced and collaborative team environment
- Opportunity for remote or hybrid work depending on company policy
Benefits (Optional):
- Competitive salary
- Health insurance
- Paid time off
- Professional development opportunities
Pay: From ₹20,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
