Overview:
Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.
OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.
With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.
OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.
Let’s build what’s next.
Responsibilities:
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
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Developing and executing attribution and measurement projects
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Ensuring timely follow through on all scheduled and ad hoc deliverables
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With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
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Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
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Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
Qualifications:
Required Qualifications
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1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
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Understanding of marketing mix modeling / econometric analysis / multivariate regression
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Experience with coding languages (R, Python, etc.)
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Understanding of fundamental database concepts and SQL
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Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
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Excellent communication skills
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Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
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Prior agency experience
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Familiarity with digital media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.)
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Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
Preferred Qualifications
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Good experience in MMM, R/Python and Data analysis are mandatory to have
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Good knowledge on Marketing Analytics techniques, Quantitative background and Other AI/ML algorithms are good to have
