Social Media Manager
Location: Lucknow
Job Type: Full-Time | Work From Office
Job Description
We are looking for a creative and results-driven Social Media Manager who can manage social media accounts, develop content strategies, and handle paid advertising campaigns for our clients.
The candidate should have a strong understanding of Instagram, Facebook, content creation, social media trends, and Meta Ads & Campaigning.
Key Responsibilities
- Manage and grow clients' social media accounts.
- Create monthly content strategies and content calendars.
- Plan and execute Instagram Reels, posts, Stories, and campaigns.
- Develop creative content ideas, captions, hooks, and campaign concepts.
- Stay updated with the latest social media trends and formats.
- Handle Meta Ads (Facebook & Instagram) from campaign setup to optimization.
- Plan campaigns according to objectives such as brand awareness, engagement, leads, traffic, and conversions.
- Research target audiences and create relevant audience segments.
- Monitor ad performance, budgets, and campaign results.
- Optimize campaigns to improve performance and ROI.
- Conduct A/B testing of creatives, copies, audiences, and campaigns.
- Manage comments, DMs, and overall community engagement.
- Prepare social media and campaign performance reports.
- Research competitors and identify new growth opportunities.
- Handle multiple client accounts and ensure timely execution of deliverables.
Requirements
- 1–3 years of experience in Social Media Management/Digital Marketing.
- Strong knowledge of Instagram and Facebook.
- Hands-on experience with Meta Ads Manager.
- Understanding of paid advertising, targeting, retargeting, and campaign optimization.
- Good knowledge of social media analytics and reporting.
- Strong communication and copywriting skills.
- Creative mindset with the ability to develop new content and campaign ideas.
- Ability to manage multiple projects and meet deadlines.
- Knowledge of Canva, Meta Business Suite, Google Analytics, or similar tools will be an advantage.
Ideal Candidate
We are looking for someone who understands that social media is not just about posting content.
You should be able to think creatively, build strategies, run campaigns, analyze results, and help brands grow.
Salary: Based on experience and skills.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
