Roles & Responsibilities
Objective: Grow Jinder’s social media presence through consistent, creative and high-quality content that builds community, increases brand awareness, drives traffic and converts followers into customers.CTA is to increase footfall at Jinders Studio and Traffic on
Social Media – Daily Tasks
- Instagram – 1 post daily
- Facebook – Update Jinder’s Page, Jinder’s Group & Soniyah Kaur’s Page; ensure all events are pinned
- TikTok – 1 post daily
- YouTube Shorts – 1 Short daily
Social Media – Weekly Tasks
- LinkedIn – 1 professional post per week
- Google Business Profile – 2 posts per week
- Pinterest – Update boards and upload fresh pins weekly
- Facebook – Share posts across relevant Facebook groups twice weekly
Content Creation & Posting
- Create 1–2 engaging posts daily using storytelling, strong hooks, relevant captions, trending themes and clear CTAs.
- Create Centre Quotes for upcoming week
- Follow a Reels-first strategy and create 3–5 quality Reels weekly.
- Create content that is engaging, educational, saveable and shareable—not only sales-focused.
- Use Canva, ChatGPT and AI tools to create engaging content from the material provided.
- Tell a story through posts and avoid simply uploading product images.
- Use trending Bollywood content from other handles
- Use audio, polls and interactive Stories.
- GIVEAWAYS
- Use Instagram Highlights, Stories, Guides and new engagement tools.
- Create engaging carousels, collages, centre quotes and testimonial posts.
Founder & Brand Storytelling
- Regularly feature Soniyah through founder stories, styling advice, behind-the-scenes moments, buying trips, events, travel and business insights.
- Show the people and stories behind Jinder’s to build trust and authenticity.
Client Content, UGC & Collaborations
- Constantly look for user-generated content.
- Feature one client every 15 days through styled photographs or video testimonials.
- Repost customer content showcasing Jinder’s designs.
- Launch collaboration posts and use the Collab feature wherever relevant.
- Actively scout for suitable influencers, bloggers and community partners.
- Maintain an organised content library of photographs, videos, testimonials, UGC, event footage and behind-the-scenes content.
Community Engagement
- Work consistently on building and maintaining an active community.
- Respond to comments and messages within 1–2 hours during working hours.
- Like, comment and engage with relevant accounts and communities.
- Participate in suitable trending conversations.
- Maintain an “Insta Tribe” list of people and accounts to engage with regularly.
Weekly Planning & Research
- Track competitors’ content and identify ideas that can be adapted for Jinder’s.
- Plan a weekly content calendar
Promotions, Events & Sales
- Promote exhibitions, launches and sales using countdowns, teasers, event reminders and behind-the-scenes Reels.
- Handle Live Sales end-to-end.
- Plan and execute monthly giveaways with proper promotion and engagement.
- Celebrate important brand and follower milestones.
Product Visibility & Sales Support
- Tag and link products correctly in posts and Stories.
- Include searchable keywords in captions for better SEO and visibility.
- Share styling tips, blog snippets and fashion advice.
- Ensure posts support website traffic, enquiries and sales.
Monthly Performance Review
Submit a short monthly report covering:
- Best-performing posts and Reels
- Reach, engagement and follower growth
- Website clicks and enquiries
- Top-performing content themes
- Key learnings and improvements for the following month
Pay: ₹8,000.00 - ₹10,000.00 per month
Benefits:
Work Location: Remote
