Key Responsibilities:
- Media Strategy Development:
- Design and Execute Media Strategies: Develop and implement strategic media plans that align with the organization's overall goals and objectives.
- Monitor Industry Trends: Stay updated on industry trends and media landscape changes to identify opportunities for strategic advantage.
- Media Relations:
- Build Media Relationships: Establish and maintain strong relationships with key journalists, media outlets, and influencers.
- Manage Media Inquiries: Serve as the primary contact for media inquiries and facilitate effective communication between the organization and media representatives.
- Content Oversight:
- Develop Content: Oversee the creation of engaging and relevant content for various media channels, including press releases, articles, blog posts, and social media updates.
- Ensure Brand Consistency: Ensure that all content aligns with the organization’s brand voice, messaging, and strategic goals.
- Channel Management:
- Optimize Media Channels: Manage and optimize the organization’s media channels, including digital platforms, traditional media, and social media.
- Evaluate Channel Performance: Monitor the performance of media channels, using analytics to assess effectiveness and make data-driven adjustments.
- Campaign Management:
- Plan Media Campaigns: Develop and execute media campaigns that promote the organization’s products, services, or initiatives.
- Coordinate with Teams: Work closely with internal teams, such as marketing and product development, to ensure alignment and integration of media campaigns.
- Crisis Communication:
- Develop Crisis Plans: Prepare and implement crisis communication plans to address and manage negative press or other media-related issues.
- Respond to Crisis Situations: Provide timely and accurate information to the media during a crisis to protect and manage the organization’s reputation.
- Reporting and Analysis:
- Track Media Coverage: Monitor and analyze media coverage and public sentiment to measure the impact of media strategies and campaigns.
- Prepare Reports: Develop comprehensive reports on media activities, performance metrics, and outcomes for senior management.
- Budget Management:
- Manage Media Budget: Oversee the budget for media activities and campaigns, ensuring cost-effective use of resources.
- Allocate Resources: Allocate resources effectively across different media channels and initiatives.
- Event Management:
- Organize Media Events: Plan and execute media events, such as press conferences and media briefings, to enhance the organization’s media presence.
- Coordinate Logistics: Handle logistics for media events, including invitations, venues, and media kits.
- Team Leadership:
- Lead and Mentor: Provide leadership and guidance to media relations staff and other team members.
- Foster Collaboration: Encourage collaboration and communication within the team and with other departments.
How to Apply:
Interested candidates may share their updated CV with:
Mr. Pushpendra V – HR Manager
Email: [email protected]
Contact: +91 78288 31975
Job Type: Full-time
Pay: ₹10,000.00 - ₹18,000.00 per month
Work Location: In person
