Performance Marketing Lead — Real Estate (Google + Meta Ads)
- Location: Raipur, Chhattisgarh (On-site)
- Experience: 4–5 yrs preferred; 1+ Yr may also considered with strong real estate track record
- Employment Type: Full-time
- Budget Ownership: ₹10,00,000 / month - ₹25,00,000 / month
- CTC: Fixed: ₹6.0 to ₹7.2 LPA Performance Variable: Up to ₹1.5 LPA
- Reports To: Founder & CEO
- Joining: Immediate Joiners Preferred
About Us
Digital Masterminds is a brand owned by OptiAI Entrepreneurial solutions (P) Limited is Central India’s leading AI-Powered Marketing Company for real estate industry. We run high-velocity paid media programs for developers and channel partners, with a strong bias for AI-led automation, creative testing, and measurable funnel outcomes.
The Role
We are hiring a Performance Marketing Lead to own end-to-end Google Ads and Meta Ads execution for our real estate clients. You will independently plan, deploy, optimise, and report on live ad accounts with monthly budgets of up to ₹10 lakh, with full accountability for CPL, lead quality, and pipeline contribution.
This is a hands-on, KPI-driven role for someone who has scaled real estate ad accounts using the latest AI-powered features of Meta and Google — and can prove it with numbers.
Key Responsibilities
1. Campaign Strategy & Execution
- Build and execute paid media plans for real estate projects across Meta Ads Manager and Google Ads
- Structure campaigns by funnel stage (awareness → consideration → lead capture → retargeting)
- Set up tracking: Meta Pixel + Conversions API, Google Tag Manager, GA4, offline conversion uploads (critical for real estate sales-cycle attribution)
2. AI-Led Optimisation
- Deploy and optimise Meta Advantage+ Sales / Lead campaigns, Advantage+ Audiences, Advantage+ Creative
- Run Google Performance Max, Demand Gen, and Smart Bidding with structured asset groups and audience signals
- Use AI-assisted creative generation and dynamic creative optimisation; design hypothesis-led testing roadmaps
3. Budget & Performance Ownership
- Independently manage up to ₹10L/month spend with daily pacing accuracy
- Hit CPL, lead quality (SQL%, connect rate, site-visit rate), and ROAS targets
- Reallocate budgets across campaigns/projects based on real-time signal
4. Creative & Landing Page Collaboration
- Brief design/video team on ad creatives based on data insights (winning hooks, formats, angles)
- Coordinate with web team on landing pages, lead forms, and CRM hand-off
- Maintain a creative testing velocity of minimum 4–6 tests/week per active account
5. Reporting & Communication
- Daily End Report (DER) on spend, leads, CPL, quality metrics
- Weekly internal review decks with insights, next-week plan, and risks
- Maintain clean documentation: account naming conventions, change logs, test outcomes
6. Compliance & Brand Safety
- Adhere to Meta and Google ad policies (especially Special Ad Categories / Housing where applicable)
- Ensure RERA-compliant ad copy and creative for real estate listings
Must-Have Qualifications:
- 4–5 years in performance marketing preferred; min. 1 year of verifiable real estate paid media track record acceptable
- Proven case studies of CPL reduction on live accounts (share dashboards/screenshots in interview)
- Hands-on expertise in Meta Ads Manager (Advantage+ suite) and Google Ads (PMax, Demand Gen, Search, YouTube)
- Strong command of GA4, Google Tag Manager, Meta Pixel + CAPI, offline conversion uploads
- Experience with real estate CRMs (Zoho, HubSpot, Salesforce or equivalent)
- Create test and deploy workflow and automation on make, N8N, Zapier.
- Demonstrated use of AI-based features for creative, targeting, and bidding — with measurable lift
- Strong Excel / Google Sheets; comfortable building pacing trackers and cohort analyses
- Excellent written English for ad copy and reports
Good-to-Have
- Meta Blueprint / Google Ads certifications (current)
- Experience with Looker Studio / Power BI for client dashboards
- Exposure to WhatsApp Business API, IVR, or auto-dialer integrations for real estate lead handling
- Working knowledge of Hindi for ad copy review (regional market relevance)
Success Metrics — First 90 Days
- Day 1–15: Full ownership of assigned live accounts. Reduce CPL by minimum 30% on at least one active project — without dropping lead quality (connect rate, SQL%).
- Day 16–30: Hold the reduced CPL stable within a ±10% band. Lead quality maintained or improved. Daily DER + weekly review cadence fully operational.
- Day 31 onwards: Targets recalibrated based on Day-30 review. Continued CPL discipline + spend scaling + creative testing velocity expected.
Non-negotiable: No warm-up period. Live account control from Day 1. Performance measured on real spend, real CPL — not slideware.
What We Offer
- Direct ownership of high-budget accounts from first Day
- Direct working relationship with the Founder; minimal bureaucracy
- Access to AI tools, courses, and certifications
- Performance-linked variable pay tied to CPL and lead-quality milestones (up to ₹1.5 LPA)
- A culture that rewards documentation, measurement, and clean execution
How to Apply
Submit your application here or email to us: [email protected]. Please include:
- Updated CV
- 2–3 case studies with screenshots: past account, budget, starting CPL, ending CPL, time taken, AI features used (anonymize client names if needed)
- Current CTC, expected CTC, and notice period
- Brief note: "One AI feature in Meta or Google Ads I used in the last 90 days that gave me a measurable lift"
Immediate joiners will be prioritized. Shortlisted candidates will go through a paid case study round + interview with the Founder.
Pay: ₹600,000.00 - ₹900,000.00 per year
Benefits:
- Flexible schedule
- Life insurance
- Paid time off
- Provident Fund
Work Location: In person
