Job Summary
We are looking for a versatile Digital Marketing Specialist & Web Developer to manage our online presence. This role is a hybrid of creative marketing and technical web management. You will be responsible for designing, building, and maintaining our company websites using WordPress, while simultaneously executing digital marketing campaigns to drive growth and brand awareness.
Key Responsibilities
- Web Development: Design, develop, and maintain responsive websites using WordPress. This includes theme customization, plugin management, and ensuring site security.
- SEO & Optimization: Implement On-Page and Off-Page SEO strategies to improve search engine rankings and website performance.
- Content Management: Regularly update website content, landing pages, and blog posts to ensure information is current and engaging.
- Social Media Management: Create and schedule engaging content across various social media platforms to increase followers and engagement.
- Lead Generation: Manage and optimize paid ad campaigns (Google Ads/Meta Ads) to drive high-quality leads.
- Performance Tracking: Monitor web traffic and marketing campaign analytics, providing regular reports on ROI and conversion rates.
Required Skills & Qualifications
- WordPress Expertise: Proven experience building and managing WordPress sites (Elementor, Divi, or Gutenberg experience is a plus).
- Technical Skills: Basic knowledge of HTML/CSS and experience with web hosting environments.
- Digital Marketing: Strong understanding of SEO, SEM, and social media marketing trends.
- Graphic Design: Ability to create basic marketing visuals using tools like Canva or Adobe Photoshop.
- Communication: Excellent written and verbal communication skills for content creation and reporting.
Preferred Experience
- 2+ years of experience in a dual marketing and web development role.
- Experience in lead generation for manufacturing or service-based industries.
- Portfolio of previous WordPress projects.
Work Location: In person
