The Digital Marketing Executive will be responsible for assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.).
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.).
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing, update website and pricing strategies for the website.
Collaborate with designers to improve user experience..
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
Acquire insight in online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors.
Qualifications:
Graduate with Masters in communication
Proven experience as Digital Marketing Executive or similar role for at least 1-2 years
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
Skills and experience in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.
