Plan, execute, monitor, and optimize performance marketing campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads .
Drive quality lead generation while achieving business KPIs such as CPL, CPA, ROAS, and lead quality.
Develop full-funnel digital media strategies aligned with business and admission goals.
Continuously optimize campaigns through audience segmentation, bidding strategies, creative testing, landing page insights, and budget allocation.
Monitor campaign performance and identify optimization opportunities using data-driven insights.
Manage campaign tracking and measurement through Google Analytics (GA4) and Google Tag Manager (GTM) , ensuring accurate implementation of events, conversions, and attribution.
Create and maintain performance dashboards and present actionable insights to internal stakeholders.
Coordinate closely with the media agency to ensure timely campaign execution, optimization, troubleshooting, and delivery of agreed KPIs.
- Collaborate with creative, content, product, and web teams for campaign launches, landing page improvements, and conversion optimization.
- Stay updated with platform updates, industry trends, and emerging digital marketing best practices.
- Conduct competitor analysis and identify new opportunities for audience acquisition and campaign growth.
Ensure campaign governance, budget pacing, quality checks, and compliance with platform policies.
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