Performance Marketing Manager
Location: Coimbatore
Experience: 1–4 Years
Salary: As per company standards and candidate experience
Employment Type: Full-Time
About Us
Nelgates Technologies Private Limited is a fast-growing technology company looking for a data-driven and results-oriented Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have expertise in managing paid campaigns, optimizing marketing funnels, generating quality leads, and maximizing ROI across multiple digital platforms.
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital advertising platforms.
- Develop and manage lead generation campaigns for B2B and B2C businesses.
- Monitor campaign performance and optimize for ROI, ROAS, CPA, CPL, and conversion rates.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Manage advertising budgets efficiently and ensure maximum return on investment.
- Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and other marketing tools.
- Collaborate with the creative, content, design, and sales teams to improve campaign effectiveness.
- Create landing page optimization strategies to improve conversion rates.
- Implement remarketing and retargeting campaigns to increase customer acquisition.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Experience with LinkedIn Ads, YouTube Ads, and other paid advertising platforms.
- Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Knowledge of SEO, SEM, email marketing, and marketing automation tools.
- Experience with A/B testing, campaign optimization, and conversion rate optimization (CRO).
- Strong analytical, reporting, and data interpretation skills.
- Excellent communication and project management abilities.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads, Meta Blueprint, or other digital marketing certifications are an added advantage.
- Experience in IT services, SaaS, software products, or digital agency environments is preferred.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work on diverse domestic and international projects.
- Career growth in a rapidly expanding technology company.
- Collaborative and innovative work environment.
- Continuous learning, certification support, and professional development opportunities.
Join Our Team
If you're passionate about digital marketing, data-driven decision-making, and delivering measurable business results, we'd love to hear from you.
Apply Now and become part of Nelgates Technologies Private Limited!
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹50,000.00 per month
Work Location: In person
