Job Title: Growth & Content Marketing Executive (Dating App Startup)
Company: Yarify
Location: Remote / Hybrid
Salary: ₹15,000 – ₹25,000/month (Based on skills & experience)
About Yarify
Yarify is a new-age dating app focused on helping people find real connections, not timepass. We are building a fast-growing platform and are looking for creative and driven individuals to join us in scaling user growth.
Key Responsibilities
- Create and manage engaging Instagram Reels, short videos, and meme content on a daily basis
- Plan and execute creative marketing campaigns to drive app installs
- Identify trends and create viral content aligned with Gen Z and millennial audiences
- Work on referral campaigns and growth strategies to increase user acquisition
- Monitor performance metrics (views, engagement, installs) and optimize content
- Collaborate with the product team to improve onboarding and user retention
Requirements
- Experience in social media marketing, especially Instagram growth
- Strong understanding of viral content, reels, and meme culture
- Creative mindset with the ability to generate unique ideas
- Basic knowledge of analytics and performance tracking
- Self-driven and comfortable working in a startup environment
Preferred Qualifications (Good to Have)
- Experience working with mobile apps or dating platforms
- Portfolio of reels, memes, or social media pages
- Familiarity with tools like Canva, CapCut, or video editing apps
What We’re Looking For
- Someone who executes ideas, not just plans
- Passion for social media, trends, and user behavior
- Ability to think from a user’s perspective
Application Process
Interested candidates must share:
- Links to Instagram pages or previous work
- 3 creative reel ideas for promoting a dating app
Note: Applications without reel ideas will not be considered.
Why Join Us
- Opportunity to work on a fast-growing startup
- Direct impact on product growth
- Creative freedom to experiment and execute ideas
- Performance-based growth opportunities
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: Remote
