This is a hands-on, full-stack digital marketing role. You will personally own strategy and execution across SEO, paid media (Google & Meta), content, email/marketing automation, and analytics — not hand off pieces to a larger specialist team. You'll work closely with sales and leadership to turn digital marketing into a predictable pipeline of qualified leads for our University ERP product.
Key Responsibilities
1. Strategy & Planning
- Own the end-to-end digital marketing strategy.
- Set quarterly digital marketing budget, and allocate spend across channels based on performance.
- Report performance, insights, and recommendations directly to leadership on a regular cadence.
2. SEO — On-Page & Off-Page
- Own organic search strategy end-to-end: keyword research, technical SEO audits, on-page optimization, site architecture, and link building.
- Track and improve organic rankings, traffic, and domain authority using tools such as Google Search Console, SEMrush, and Ahrefs.
- Ensure all content and landing pages are built and optimized for search from the ground up.
3. Performance Marketing — Google Ads & Meta Ads
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) targeting university decision-makers and administrators.
- Run Meta Ads (Facebook/Instagram) campaigns for brand awareness and lead generation.
- Manage LinkedIn Ads for B2B/enterprise targeting relevant to the higher-education and ERP buyer persona.
- Own paid media budgets end-to-end — bidding strategy, creative testing, audience targeting, and CPL/ROAS optimization.
4. Content Marketing
- Build and execute a content calendar spanning blogs, case studies, whitepapers, explainer videos, and social posts.
- Ensure content maps to the funnel (awareness, consideration, decision) and supports SEO and lead-generation goals.
- Coordinate with writers, designers, and (where used) AI content tools to keep production consistent and on-brand.
5. Email Marketing & Marketing Automation
- Design and run lifecycle email campaigns — newsletters, nurture sequences, and re-engagement flows.
- Set up and manage marketing automation and CRM tooling (e.g. HubSpot or equivalent) for lead scoring, segmentation, and drip campaigns.
- Own email performance — deliverability, open/click rates, and list hygiene.
6. Analytics, Tracking & Reporting
- Set up and maintain Google Analytics (GA4), Google Tag Manager, and Search Console across all properties.
- Build and maintain dashboards tracking traffic, MQLs/SQLs, conversion rates, and channel-level ROI.
- Use data to guide budget reallocation, channel prioritization, and strategy pivots — not just to report after the fact.
7. Website & Conversion Rate Optimization (CRO)
- Own the marketing website (WordPress or equivalent CMS) — structure, content updates, and performance.
- Run landing page experiments and A/B tests to improve conversion rates across the funnel.
- Ensure site speed, mobile responsiveness, and UX support both SEO and conversion goals.
8. Lead Generation & Sales Alignment
- Build and continuously optimize the full-funnel journey from awareness through to MQL/SQL handoff.
- Partner closely with the sales team on lead quality, lead scoring, and closed-loop revenue reporting.
- Design and run account-based marketing (ABM) campaigns targeting specific university accounts and decision-makers where relevant.
9. Brand & Social Media
- Own brand voice and positioning across all digital touchpoints.
- Manage organic social media presence — particularly LinkedIn, given the B2B / higher-education audience.
- Identify and execute digital PR, partnership, or co-marketing opportunities that build category authority.
10. Team & Vendor Management
- Manage and mentor junior marketing executives.
- Own vendor relationships for design, paid media, content, and marketing tools — briefing, reviewing, and holding to performance standards.
11. AI & Continuous Improvement
- Use AI tools (ChatGPT, Claude, Gemini, Midjourney, or similar) to speed up content production, campaign ideation, and reporting.
- Stay current on platform algorithm changes, new ad formats, and emerging channels, and bring relevant ones into the marketing mix.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
