Performance Marketing Executive / Manager
Location: Mohali (Phase 8B)
Experience: 3–6 Years
Company: 75WAY Technologies Pvt. Ltd.
Job Overview
75WAY Technologies is looking for a result-driven Performance Marketing Executive/Manager with strong expertise in generating quality leads for in-house software development services including Web Development, Mobile App Development, and AI/ML Solutions.
The ideal candidate should have hands-on experience in running high-converting paid campaigns, optimizing lead funnels, and delivering measurable ROI through digital marketing strategies.
Key Responsibilities
- Generate quality B2B leads for Web, Mobile App, SaaS, and AI/ML services
- Plan and execute paid campaigns on Google Ads, LinkedIn Ads, Meta Ads, and other platforms
- Optimize campaigns for lead generation, conversions, and ROI
- Manage keyword research, audience targeting, and competitor analysis
- Monitor campaign performance and prepare detailed performance reports
- Work closely with the sales and development teams to improve lead quality
- Handle landing page optimization and conversion tracking
- Manage remarketing and retargeting campaigns
Required Skills
- Strong experience in Performance Marketing & Lead Generation
- Hands-on expertise with Google Ads, LinkedIn Ads, and Meta Ads
- Experience generating leads for IT services or software development companies
- Good understanding of Web Development, Mobile Applications, and AI/ML services
- Knowledge of Google Analytics, Tag Manager, Search Console, and tracking tools
- Strong analytical and reporting skills
- Excellent communication and strategic thinking abilities
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Can you join immediately or within 15-30 days?
Experience:
- Performance marketing: 4 years (Required)
- PPC Campaign Management: 4 years (Required)
- Google Ads: 4 years (Required)
Location:
- Mohali, Punjab (Required)
Work Location: In person
