%Role Overview
Support the execution of brand marketing activities across ATL (Above-the-Line) and BTL (Below-the-Line) channels, including events, campaigns, and promotional activities. Gain hands-on experience in planning, coordination, and on-ground execution.
Key Responsibilities
Assist in planning and executing ATL campaigns (TV, radio, print, OOH).
Support BTL marketing activities such as roadshows, exhibitions, mall activations, and on-ground events.
Coordinate with vendors, agencies, and internal teams for campaign execution.
Monitor campaign timelines, budgets, and deliverables.
Collect and analyze campaign feedback and performance data.
Assist in organizing and managing brand events and activations.
Ensure brand guidelines are followed across all marketing touchpoints.
Prepare reports on campaign outcomes and suggest improvements.
Assist in planning and executing digital marketing campaigns (social media, website, email, SEO/SEM).
Monitor and analyze digital campaign performance using analytics tools.
Support content creation and scheduling for brand digital channels.
Track brand sentiment and engagement metrics across digital platforms.
Collaborate with agencies and internal teams for digital campaign execution.
Prepare reports on digital campaign outcomes and recommend optimization strategies.
Stay updated on digital marketing trends and best practices.
Assist in managing digital brand assets and ensuring consistency.
Coordinate and organize loyalty and referral events.
Monitor program performance and customer feedback.
Collaborate with internal teams and vendors for program execution.
Prepare reports on program outcomes and suggest improvements.
Ensure seamless communication with clients and stakeholders.
Assist in creating promotional materials for loyalty and referral initiatives.
