Job Description: Senior AI-First Copywriter & Communication Strategist
Company: House of EdTech (Goenka Kachave LLP)
Location: Bengaluru – Work from Office/Remote
Employment Type: Full-Time
Experience Required: 2–5 Years
Work Days: Monday to Saturday (Sunday Off)
Work Hours: Day Shift (10:30 AM – 7:30 PM)
Education: Any Graduate
Laptop Requirement: Candidates must have their own laptop
Role Overview
We are looking for a sharp, curious, and high-common-sense Senior AI-First Copywriter & Communication Strategist who can quickly understand products, decode target audiences, identify real consumer problems, and create powerful communication that drives engagement and conversions. This role is ideal for someone who goes beyond writing captions and scripts. The ideal candidate understands why people buy, what stops them from buying, what captures attention, and how to transform products into compelling communication angles. The individual will work across performance marketing, brand communication, social media content, landing pages, AI-assisted research, campaign ideation, and creative strategy for high-growth brands.
Key Responsibilities
Creative Strategy & Communication
- Understand products, target audiences, offers, objections, pain points, and buying triggers.
- Develop communication angles that resonate with customers and drive conversions.
- Build content strategies for advertisements, campaigns, social media, and landing pages.
- Create fresh, bold, and performance-driven creative concepts.
- Identify audience motivations, fears, objections, and decision-making patterns.
- Ensure communication is persuasive, clear, and conversion-focused.
Copywriting & Scriptwriting
- Write high-performing scripts for Meta, Google, YouTube, Instagram Reels, and other digital platforms.
- Develop compelling hooks, headlines, CTAs, storytelling scripts, founder-led content, UGC scripts, and talking-head videos.
- Create copy for D2C, EdTech, SaaS, coaching businesses, personal brands, and lead-generation campaigns.
- Develop multiple creative variations for testing and optimization.
- Ensure all copy is concise, engaging, emotionally relevant, and easy to understand.
AI-Integrated Research & Ideation
- Utilize AI tools for market research, audience analysis, competitor studies, and content ideation.
- Create effective prompts, frameworks, swipe files, and content systems.
- Stay updated on emerging AI tools, content trends, consumer behaviour, and platform changes.
- Convert AI-generated insights into original, human-centric communication strategies.
Performance Marketing Support
- Collaborate with performance marketers, designers, editors, and founders to build conversion-focused campaigns.
- Understand creative performance metrics including CTR, CAC, ROAS, lead quality, and funnel optimization.
- Review and improve creative assets from a communication and conversion perspective.
- Suggest enhancements in messaging, offer positioning, visuals, hooks, pacing, and CTA structure.
Brand & Content Development
- Help define brand tone of voice, positioning, messaging frameworks, and communication guidelines.
- Develop content pillars, campaign concepts, launch strategies, and monthly content themes.
- Create communication that supports both brand-building and performance marketing goals.
- Ensure all content remains differentiated, relevant, and audience-focused.
Required Skills & Qualifications
- Excellent written and verbal English communication skills.
- Ability to write in Hinglish is an added advantage.
- Strong copywriting, scriptwriting, and storytelling capabilities.
- Deep understanding of consumer psychology and buying behaviour.
- Experience creating performance marketing creatives and ad copy.
- Proficiency with AI tools such as ChatGPT, Claude, Perplexity, Gemini, Notion AI, Midjourney, Runway, or similar platforms.
- Strong research, analytical thinking, and problem-solving abilities.
- Ability to simplify complex products and communicate them effectively.
- Experience creating content across multiple industries and audience segments.
- Strong collaboration skills with designers, editors, marketers, and founders.
- Good presentation and stakeholder communication skills.
- Ability to take ownership of creative outcomes and campaign performance.
- 2–5 years of experience in copywriting, creative strategy, advertising, brand communication, content strategy, or performance marketing.
- Prior agency experience preferred.
- Experience working with D2C brands, EdTech companies, SaaS businesses, coaches, creators, founders, or performance-driven brands is highly preferred.
- Portfolio showcasing ad scripts, campaigns, landing pages, social content, or brand communication work is mandatory.
What We Offer
- Competitive compensation package.
- Opportunity to work with high-growth brands across multiple industries.
- Exposure to cutting-edge AI tools, creative systems, and performance marketing strategies.
- Collaborative and high-performance work culture.
- Fast-track career growth with opportunities to work directly with founders and senior leadership.
About House of EdTech
House of EdTech is a high-growth, multi-entity EdTech organization focused on delivering large-scale, outcome-driven professional education across high-impact domains including Artificial Intelligence, Finance, Data, Product Management, and Business Skills. Founded by Aditya Goenka and Aditya Kachave, the organization has rapidly emerged as one of India’s most dynamic EdTech groups by combining cutting-edge curriculum, practitioner-led training, and performance-driven execution. With a learner-first philosophy and deep expertise in digital education delivery, House of EdTech enables working professionals and entrepreneurs to upskill, improve productivity, and unlock measurable career and income growth.
Today, the organization:
- Serves over 5 million learners across India and global markets.
- Operates at an ARR exceeding ₹400 crore.
- Employs 1,500+ professionals across sales, marketing, technology, product, and operations.
- Maintains a strong presence in Pune, Kolkata, and Bengaluru with pan-India digital reach.
Diversified Brand Portfolio
Brand Focus Area
- Be10x: Practical AI tools and productivity solutions for professionals
- Office Master: Advanced MS Excel, Power BI, and Office productivity programs
- AI for Techies: Hands-on AI, Python, and SQL for tech professionals
- Dr. Finance: Structured personal finance education and wealth management
- Profit Uni: Applied stock market and trading strategies
- Springpad: Analytics and business intelligence programs for job-ready skills
Pay: ₹20,128.01 - ₹63,966.64 per month
Work Location: Remote
