Overview
We are seeking a highly motivated and skilled Digital Marketing Executive to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms to enhance brand visibility and drive online engagement. This role offers an exciting opportunity to work in a fast-paced environment, leveraging cutting-edge tools and strategies to achieve business growth. Candidates with a strong background in e-commerce, SEO, and digital analytics will thrive in this position.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels including social media, email marketing, and paid advertising campaigns.
- Manage and optimize Google Ads, Facebook Advertising, and Google AdWords campaigns to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic.
- Create engaging content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for social media posts, banners, and other digital assets.
- Maintain and update websites using WordPress, ensuring content is current and optimized for search engines.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools; generate reports to inform future strategies.
- Collaborate with the team on email marketing campaigns, including design, segmentation, and performance analysis.
- Utilize HTML, CSS, JavaScript, and SQL skills for website customization and data management tasks.
- Monitor industry trends in digital marketing to recommend innovative approaches for campaign improvement.
Requirements
- Proven experience in digital marketing with a focus on e-commerce platforms.
- Strong knowledge of SEO techniques, keyword research, and Google Analytics.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, and graphic design tools.
- Hands-on experience with Google Ads, Facebook Advertising, Google AdWords, and email marketing platforms.
- Ability to analyze data effectively to optimize campaigns and improve performance metrics.
- Excellent communication skills with the ability to work collaboratively within a team environment.
- Creative mindset with attention to detail in content creation and campaign execution.
- Prior experience in digital marketing or related fields is preferred but not mandatory; training will be provided for the right candidate.
Pay: ₹10,211.00 - ₹20,820.42 per month
Work Location: In person
