Job Description – Social Media Marketing Executive
Company: Way We Design
Location: Kochi, Kerala
Job Type: Full-Time
Experience Required: 2–3 Years
Department: Digital Marketing
Reports To: Digital Marketing Manager
About the Company
Way We Design is a creative design and digital marketing agency specializing in branding, graphic design, social media marketing, content creation, website design, and digital advertising. We help businesses build a strong online presence through innovative marketing strategies and engaging digital experiences.
Position Summary
We are seeking a talented and creative Social Media Marketing Executive with 2–3 years of experience to manage and grow our clients' social media presence. The ideal candidate should have strong knowledge of social media platforms, content planning, audience engagement, and performance analysis.
Key Responsibilities
- Develop and implement social media strategies aligned with business goals.
- Create, schedule, and publish engaging content across social media platforms.
- Manage company and client social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
- Monitor audience engagement and respond to comments, messages, and inquiries.
- Plan and execute social media campaigns to increase brand awareness and lead generation.
- Coordinate with graphic designers and content writers to create marketing materials.
- Track and analyze campaign performance using social media analytics tools.
- Prepare monthly performance reports and recommendations for improvement.
- Stay updated with industry trends, social media algorithms, and competitor activities.
- Assist in paid advertising campaigns on Meta platforms and other digital channels.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2–3 years of experience in Social Media Marketing or Digital Marketing.
- Strong understanding of social media platforms and best practices. Experience with social media scheduling and analytics tools. Excellent written and verbal communication skills.
- Creative thinking and content creation abilities.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite. Ability to manage multiple projects and meet deadlines.
- Preferred Skills Experience with Meta Ads Manager. Knowledge of Google Analytics and SEO fundamentals.
- Content writing and copywriting skills. Video editing and reel creation experience. Knowledge of influencer marketing and community management.
- Salary CTC: ₹4.0 – ₹6.5 LPA (Based on experience and skills)
- Benefits
- Performance-based incentives Professional development opportunities
- Friendly and creative work environment Paid leave and statutory benefits
- Career growth opportunities in digital marketing.
Interested candidates may apply by submitting their updated resume to [email protected]/ send there CV to WhatsApp number- 9746864822
Pay: ₹300,000.00 - ₹600,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
