Job DescriptionDigital Marketing Executive – Petrozone International GroupPosition Title:
Digital Marketing Executive
Department:
Marketing & Business Development
Location:
Hyderabad
Reports To:
Group Business Development Manager / Managing Director
About Petrozone International Group
Petrozone International Group is a diversified business group operating across multiple sectors including:
- Oil & Gas Inspection and Quality Assurance Services
- Transport & Logistics Services
- Electrical Contracting and Maintenance
- Civil Construction and Contracting
- Industrial Support Services
- Travel & Tourism Services
- Trading and Project Support Solutions
With a commitment to excellence, innovation, and customer satisfaction, Petrozone International Group is expanding its market presence across Saudi Arabia and the GCC region.
Position Summary
Petrozone International Group is seeking a creative, results-driven, and highly motivated Digital Marketing Executive to develop and execute digital marketing strategies that enhance brand visibility, generate qualified leads, strengthen customer engagement, and support business growth across all group companies.
The ideal candidate should have experience in B2B and B2C marketing, social media management, website administration, content creation, SEO, online advertising, and digital campaign management.
Key ResponsibilitiesDigital Marketing Strategy
- Develop and implement digital marketing plans aligned with the business objectives of each group company.
- Create and execute integrated digital campaigns to promote services across multiple industries.
- Monitor market trends, competitor activities, and customer behavior to identify new opportunities.
Website Management
- Manage and update company websites and landing pages.
- Ensure websites remain current, user-friendly, optimized, and aligned with company branding.
- Coordinate with developers for website improvements, security updates, and performance optimization.
- Track website traffic and user engagement metrics.
Social Media Management
- Manage company presence on LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
- Create and schedule engaging content, including graphics, videos, articles, and promotional materials.
- Develop industry-specific content for:
- Oil & Gas Inspection Services
- Logistics & Transportation
- Electrical Contracting
- Civil Construction
- Travel & Tourism
- Increase followers, engagement, and brand awareness.
Content Creation & Branding
- Design marketing materials including:
- Company profiles
- Capability statements
- Brochures
- Flyers
- Presentations
- Corporate videos
- Create professional content highlighting project achievements, services, certifications, and company milestones.
- Ensure consistency of branding across all marketing channels.
Search Engine Optimization (SEO)
- Implement SEO strategies to improve search engine rankings.
- Conduct keyword research and optimize website content.
- Monitor and improve organic traffic performance.
- Manage local SEO initiatives for Saudi Arabia and GCC markets.
Online Advertising & Lead Generation
- Plan and manage paid advertising campaigns on:
- Google Ads
- LinkedIn Ads
- Facebook & Instagram Ads
- Generate quality leads for all business divisions.
- Optimize campaigns to maximize ROI and conversion rates.
Email Marketing & CRM
- Develop email marketing campaigns for client engagement and business development.
- Maintain customer databases and mailing lists.
- Track campaign performance and lead conversion metrics.
- Support CRM implementation and management.
Business Development Support
- Work closely with business development teams to generate leads and promote company services.
- Support tender announcements, service launches, and promotional campaigns.
- Assist in preparing marketing content for client meetings and exhibitions.
Analytics & Reporting
- Monitor campaign performance using analytics tools.
- Prepare monthly marketing reports covering:
- Website traffic
- Social media engagement
- Lead generation
- Conversion rates
- Campaign ROI
- Recommend improvements based on performance data.
Event & Corporate Promotion
- Promote participation in industry exhibitions, conferences, and trade events.
- Coordinate digital coverage of company events and achievements.
- Develop corporate communication materials and press releases.
QualificationsEducation
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, Media, or a related field.
Experience
- Minimum 3–5 years of experience in Digital Marketing, preferably within:
- Oil & Gas
- Industrial Services
- Construction
- Logistics
- Contracting
- Travel & Tourism sectors
Required SkillsTechnical Skills
- Google Ads & Google Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing Platforms
- WordPress Website Management
- Content Management Systems (CMS)
- Graphic Design Tools (Canva, Adobe Photoshop, Illustrator)
- Video Editing Software
- CRM Systems
Professional Skills
- Excellent content writing and copywriting skills.
- Strong creative and branding abilities.
- Data analysis and reporting skills.
- Excellent communication and presentation skills.
- Ability to manage multiple brands and projects simultaneously.
- Strong attention to detail and time management.
Preferred Qualifications
- Google Digital Marketing Certification.
- Google Analytics Certification.
- Meta (Facebook) Marketing Certification.
- HubSpot Marketing Certification.
- Experience in B2B lead generation within Saudi Arabia and GCC markets.
- Knowledge of Arabic language is an added advantage.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Website traffic growth.
- Search engine ranking improvements.
- Social media follower and engagement growth.
- Cost per lead (CPL).
- Return on advertising spend (ROAS).
- Email campaign open and conversion rates.
- Brand awareness and online visibility.
- Marketing contribution to sales revenue.
Employment Type
Full-Time
Industry
Oil & Gas | Inspection Services | Logistics & Transportation | Electrical Contracting | Civil Construction | Travel & Tourism
Company
Petrozone International Group
Why Join Petrozone International Group?
- Opportunity to work across multiple industries and brands.
- Career growth within a diversified and expanding business group.
- Exposure to regional and international markets.
- Dynamic and innovative work environment.
- Opportunity to build and lead the Group's digital presence and marketing initiatives.
Pay: ₹10,060.90 - ₹40,000.00 per month
Work Location: In person
