Job Description :
We are looking for a dynamic Business Growth Manager to lead the growth strategy for our B2C retail business of our flagship AI programs. The ideal candidate will be responsible for managing the P&L of the B2C segment and driving new channels of growth to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across content, marketing, sales, customer success, and tech to achieve the outlined business objectives.
Key Responsibilities:
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P&L Management: Own and manage the P&L for the B2C business, ensuring growth targets, profitability, and efficient cost management.
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Lead Generation: Establish and scale new growth channels to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.
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Cross-functional Collaboration: Work closely with content, marketing, sales, customer success, and tech teams to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.
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Marketing & Campaign Optimization: Use tools like Google Analytics, marketing automation platforms, and affiliate platforms to track, measure, and optimize marketing campaigns, ensuring maximum ROI.
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Competitor and Market Analysis: Monitor market trends, conduct competitor analysis, and identify opportunities to differentiate our offerings and stay ahead of industry developments.
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KPIs and Reporting: Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.
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Sales Funnel Optimization: Build and monitor sales funnels, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle management.
Requirements:
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Graduate (preferably in a STEM field or business (BBA)
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Minimum 3 years of experience in a growth role within a B2C business, preferably in a startup environment.
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Strong experience managing P&L, driving lead generation, and scaling new growth channels.
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Good understanding of Google Analytics, marketing automation tools and affiliate marketing platforms.
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Proficient in competitor analysis, market research, and identifying growth opportunities.
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Ability to work collaboratively with cross-functional teams to drive growth initiatives.
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Excellent analytical, problem-solving, presentation and communication skills.
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Excellent knowledge of MS work, power point , excel and other tools,
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Knowledge and ability to use GenAI tools for automation of tasks.
Preferred: Relevant experience in an EdTech company or an AI company is a plus.
