Executive / Assistant Manager – Digital Marketing
Company: Ramaiah University of Applied Sciences (RUAS) / Ramaiah Institute of Science and Management (RISM)
Location: Bengaluru
About the Role
Ramaiah University of Applied Sciences (RUAS) and Ramaiah Institute of Science and Management (RISM) are looking for a Digital Marketing professional to execute and optimize digital campaigns, generate quality student leads, strengthen the University's online presence, and support admissions through performance marketing.
Key Responsibilities
- Act as the single point of contact (SPOC) for digital marketing agencies and vendors.
- Brief agencies on campaign objectives, programme priorities, and admissions calendar.
- Monitor and audit campaign performance across Meta, Google, and SEO.
- Consolidate agency reports into MIS and presentations.
- Review and approve creatives, ad copy, and content calendars.
- Track agency deliverables against agreed timelines.
- Ensure brand and messaging consistency across agency-managed channels.
- Coordinate internal inputs required by agencies.
- Support website updates, microsites, and landing pages through agency coordination.
- Ensure timely fulfilment of the University's digital marketing requirements.
Qualifications
- Graduate / MBA / Digital Marketing Certification
Experience
Skills
- Meta Ads, Google Ads, SEO, CMS basics
- Google Analytics & Google Search Console
- SEMrush/Ahrefs familiarity
- Marketing Automation Tools (Zoho, Meritto)
- CRM tools (Meritto, Zoho, or similar)
- MS Office / Google Workspace
- Canva
- UTM and conversion tracking familiarity
Designation will be offered based on the candidate's qualifications, relevant experience, and suitability for the role.
Pay: ₹30,000.00 - ₹60,000.00 per month
Application Question(s):
- How many years of experience do you have in Digital Marketing?
- Do you have hands-on experience monitoring digital campaigns across Meta Ads, Google Ads, and SEO?
- Have you coordinated with digital marketing agencies or vendors as part of your role?
- Which of the following tools have you worked with?
Google Analytics
Google Search Console
Zoho/Meritto CRM
Canva
None of the above
- If shortlisted, will you be able to attend a face-to-face interview at our Bengaluru campus?
Location:
- Bangalore City, Bengaluru, Karnataka (Required)
Work Location: In person
