Job Title: Digital Marketing Executive (SEO, AEO, GEO & Website Development)
Company: SSCREATIONS
Location: Tiruppur
Employment Type: Full-Time
Experience: 2–5 Years
About SSCREATIONS
SSCREATIONS is a leading supplier of high-quality embroidery machines, serving businesses, entrepreneurs, and garment manufacturers with reliable embroidery solutions. We are expanding our digital presence and are looking for a skilled Digital Marketing Executive to drive online visibility, lead generation, and website performance using modern search optimization techniques.
Job Summary
We are seeking a results-oriented Digital Marketing Executive with expertise in Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and website development. The ideal candidate will be responsible for improving our online visibility, increasing qualified leads, optimizing our website for search and AI-driven platforms, and managing digital marketing campaigns that support business growth.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Develop and implement on-page and off-page SEO strategies.
- Perform keyword research focused on embroidery machines, textile equipment, garment industry, and related products.
- Optimize website content, landing pages, blogs, and product pages.
- Conduct technical SEO audits and resolve indexing, crawlability, and site performance issues.
- Build quality backlinks through ethical link-building strategies.
- Monitor website rankings, traffic, and SEO performance using Google Search Console, Google Analytics, and SEO tools.
Answer Engine Optimization (AEO)
- Optimize content for AI-powered search engines and voice search.
- Create structured FAQs and question-based content.
- Implement structured data (Schema Markup) to improve search visibility.
- Enhance content for featured snippets and zero-click search results.
- Improve content readability and semantic relevance for answer engines.
Generative Engine Optimization (GEO)
- Optimize website content for AI search platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other generative search engines.
- Develop authoritative, experience-based content that improves AI discoverability.
- Create comprehensive product guides, comparison pages, and educational resources.
- Maintain brand consistency across AI-searchable platforms and digital channels.
- Monitor emerging AI search trends and recommend optimization strategies.
Website Development & Management
- Design, develop, and maintain the company website using WordPress or similar CMS platforms.
- Create responsive, user-friendly landing pages for marketing campaigns.
- Improve website speed, Core Web Vitals, mobile responsiveness, and user experience.
- Integrate lead generation forms, CRM systems, WhatsApp, and analytics tools.
- Ensure website security, backups, and regular updates.
Content Marketing
- Create SEO-friendly blogs, product descriptions, buying guides, and landing pages.
- Develop educational content related to embroidery machines and business opportunities.
- Coordinate with the sales team to create lead-focused campaigns.
- Optimize multimedia content, including images and videos, for search visibility.
Digital Marketing
- Plan and execute Google Ads, Meta Ads, and remarketing campaigns.
- Generate qualified B2B and B2C leads through digital channels.
- Manage email marketing campaigns and customer engagement initiatives.
- Analyze campaign performance and optimize return on investment (ROI).
Analytics & Reporting
- Track KPIs including website traffic, keyword rankings, lead conversions, and engagement.
- Prepare monthly digital marketing performance reports.
- Identify growth opportunities through competitor analysis and market research.
- Recommend continuous improvements based on data insights.
Required Skills
- Strong knowledge of SEO (On-page, Off-page, Technical SEO)
- Experience with AEO and GEO strategies
- WordPress website development and management
- HTML, CSS, and basic JavaScript knowledge
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Keyword research tools (SEMrush, Ahrefs, Moz, Ubersuggest, or similar)
- Schema Markup implementation
- Core Web Vitals optimization
- Content writing and optimization
- Basic graphic editing using Canva or Adobe tools
- Familiarity with Google Ads and Meta Ads
- Strong analytical and problem-solving skills
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, IT, Business, or a related field.
- 2–5 years of experience in digital marketing and website management.
- Experience in manufacturing, industrial machinery, textiles, or B2B marketing is an advantage.
- Google Digital Marketing, Google Analytics, or SEO certifications are preferred.
Key Performance Indicators (KPIs)
- Growth in organic website traffic
- Improvement in keyword rankings
- Increase in qualified leads and inquiries
- Website conversion rate
- AI search visibility and citations
- Website speed and Core Web Vitals performance
- Content engagement metrics
- ROI from digital marketing campaigns
What We Offer
- Competitive salary based on experience
- Career growth opportunities
- Supportive and collaborative work environment
- Opportunity to contribute to the digital growth of a leading embroidery machine brand
Join SSCREATIONS and help transform the digital presence of one of the Leading embroidery machine brands through innovative SEO, AI search optimization, and modern web technologies.
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
