Key Responsibilities
- Marketing Planning
- Prepare monthly and yearly marketing plans.
- Plan festival, seasonal, bridal, gold, silver and diamond campaigns.
- Develop promotional offers and customer acquisition strategies.
- Sales & Lead Generation
- Generate qualified leads through online and offline marketing.
- Increase showroom walk-ins and sales conversions.
- Coordinate with the sales team for lead follow-up.
- Digital Marketing
- Manage Instagram, Facebook, YouTube and WhatsApp marketing.
- Plan reels, product videos, offers and promotional content.
- Monitor digital campaigns and generate leads through social media.
- Local Area Marketing
- Plan pamphlets, banners, hoardings and local promotions.
- Conduct temple, festival, community and event-based marketing.
- Develop local business and corporate tie-ups.
- Customer Database Management
- Build and maintain customer databases.
- Conduct WhatsApp and telecalling campaigns.
- Plan birthday, anniversary and repeat-customer campaigns.
- Improve customer retention and repeat purchases.
- Campaign Management
- New jewellery collection launches.
- Bridal jewellery campaigns.
- Gold and silver promotions.
- Jewellery exhibitions and expos.
- Anniversary and festival offers.
- Team Management
- Allocate daily activities to marketing executives.
- Set individual and team targets.
- Conduct daily/weekly reviews.
- Monitor target vs. achievement.
- Vendor & Agency Management
- Coordinate with advertising agencies, designers, printers, photographers and influencers.
- Control marketing expenses and budgets.
- Ensure timely delivery of marketing materials.
- Competitor Analysis
- Track competitor offers, schemes and promotions.
- Monitor market trends and customer preferences.
- Identify new business and marketing opportunities.
- Reporting
- Daily Marketing Activity Report
- Weekly Lead Generation Report
- Customer Data Report
- Campaign Performance Report
- Monthly Marketing Report
- Marketing ROI Report
cell ; 9994590574
Pay: ₹12,542.69 - ₹56,703.21 per month
Work Location: In person
