What We're Looking For
We are looking for a proactive, creative, and detail-oriented Social Media Manager who can take complete ownership of our digital presence. The ideal candidate should be capable of managing multiple platforms, maintaining our website, coordinating with the creative team, analyzing performance metrics, and continuously improving our online engagement through innovative strategies.
This version is suitable for LinkedIn and will attract candidates with professional social media management experience rather than applicants who only know how to post content.
Responsibilities
- Manage and oversee the organization's presence across all social media platforms, including Instagram, YouTube, Facebook, LinkedIn, X (Twitter), and other relevant channels.
- Plan, schedule, publish, and monitor high-quality content in alignment with the organization's branding and marketing objectives.
- Develop and execute monthly content calendars in coordination with the marketing and creative teams.
- Ensure timely posting of reels, videos, stories, posts, podcasts, announcements, and promotional campaigns.
- Write engaging captions, optimize hashtags, and implement platform-specific best practices to maximize reach and engagement.
- Monitor audience interactions, respond to comments and messages professionally, and maintain a positive online community.
- Track social media performance using analytics tools and prepare regular performance reports with actionable insights.
- Stay updated with the latest social media trends, platform updates, and emerging content formats.
- Coordinate with graphic designers, video editors, photographers, and content creators to ensure timely delivery of marketing assets.
- Manage and update the company website, including publishing new content, updating course information, blogs, events, notices, and ensuring website accuracy.
- Ensure consistency in branding, messaging, and visual identity across all digital platforms.
- Assist in planning and executing digital marketing campaigns, launches, and promotional activities.
- Maintain an organized repository of digital assets and marketing materials.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field (preferred).
- Proven experience as a Social Media Manager, Digital Marketing Executive, or similar role.
- Strong understanding of major social media platforms, their algorithms, and content strategies.
- Excellent written and verbal communication skills in English (knowledge of Hindi/Marathi is an added advantage).
- Experience using social media scheduling and analytics tools.
- Basic understanding of website content management systems (such as WordPress or similar platforms).
- Familiarity with SEO fundamentals and digital marketing best practices.
- Ability to interpret analytics and make data-driven decisions.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Creative mindset with excellent attention to detail.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Experience in the education, coaching, or EdTech industry is an advantage.
Pay: ₹25,000.00 - ₹150,000.00 per month
Work Location: In person
