Job Description
Position: Public Relations Officer (PRO) – Corporate Healthcare & Insurance
No. of Positions: 1
Department: Marketing
Reporting To: Chief Marketing Officer
Key Responsibilities
Corporate Relations
Develop and maintain strong relationships with corporate organisations, industries, government
offices, and institutional clients.
Identify new corporate clients for employee health check-up programs, annual health packages, and
healthcare tie-ups.
Conduct regular corporate visits to promote the hospital's healthcare services.
Organise corporate presentations, health awareness sessions, and wellness camps.
Insurance & TPA Coordination
Build and maintain relationships with insurance companies and TPAs.
Coordinate for empanelment with insurance companies and corporate organisations.
Ensure timely renewal of empanelments and agreements.
Resolve issues related to insurance approvals, claim processes, and documentation.
Coordinate with the billing and insurance departments for smooth patient facilitation.
Business Development
Generate new business opportunities from corporate organisations.
Achieve monthly and annual targets for corporate tie-ups.
Increase referrals from insurance partners and corporate clients.
Prepare proposals, presentations, and quotations for corporate healthcare services.
Public Relations & Brand Promotion
Represent the organisation at corporate meetings, networking events, healthcare conferences, and
business forums.
Promote the hospital's specialities, facilities, and healthcare packages.
Develop long-term relationships with HR departments, CSR teams, and decision-makers.
Coordinate branding and promotional activities with the marketing team.
Patient & Corporate Support
Facilitate VIP, corporate, and insured patients.
Ensure prompt resolution of complaints raised by corporate clients and insurance partners.
Coordinate with internal departments for seamless patient services.
Monitor service quality and obtain feedback from corporate clients.
Documentation & Reporting
Maintain records of corporate visits, meetings, and follow-ups.
Prepare weekly and monthly MIS reports.
Track business generated through corporate and insurance channels.
Maintain a database of corporate clients, TPAs, and insurance companies.
Qualifications
Bachelor's degree in Healthcare Management, Marketing, Public Relations, or a related field.
MBA in Marketing or Hospital Administration is preferred.
Basic Salary: As per the company norms
Location: Plot no. 495, Nandanvan Main Rd, Neharu Nagar, Azamshah Layout, Nagpur, Maharashtra 440024
Contact details: 8600174137/ 89567 33057
Job Types: Full-time, Permanent
Pay: ₹10,000.00 - ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Experience:
- total work: 2 years (Preferred)
Work Location: In person
