JOB DESCRIPTION – DIGITAL MARKETING MANAGER
Position: Digital Marketing Manager
Department: Marketing
Experience: 5–10 Years
Salary: Up to ₹50,000 per month
Reporting To: Director / Management
Job Summary:
We are looking for a dynamic and result-oriented Digital Marketing Manager to lead and execute the company's digital marketing initiatives. The candidate will be responsible for increasing brand awareness, generating quality leads, improving online presence, managing digital campaigns, and driving business growth through various online marketing channels.
Key Responsibilities:
1. Develop and implement digital marketing strategies to achieve business objectives.
2. Manage and optimize SEO, SEM, Google Ads, and social media marketing campaigns.
3. Generate qualified leads through digital platforms and marketing campaigns.
4. Plan, create, and publish engaging content across websites, social media platforms, blogs, and email campaigns.
5. Monitor website performance, traffic, and user engagement using analytics tools.
6. Improve search engine rankings and website visibility through SEO activities.
7. Manage company social media accounts including LinkedIn, Facebook, Instagram, and other relevant platforms.
8. Design and execute paid advertising campaigns to maximize ROI.
9. Coordinate with designers, content creators, agencies, and vendors for marketing activities.
10. Track campaign performance and prepare MIS, analytics, and performance reports.
11. Monitor competitor activities, market trends, and customer behavior to identify opportunities.
12. Manage marketing budgets and ensure effective utilization of resources.
13. Support recruitment marketing, branding, exhibitions, events, and promotional activities as required.
14. Ensure consistency of company branding across all digital platforms.
Required Skills:
- Digital Marketing Strategy
- SEO & SEM
- Google Ads & Social Media Advertising
- Lead Generation
- Content Marketing
- Website Management
- Google Analytics
- Marketing Automation Tools
- Communication & Analytical Skills
Qualification:
Bachelor’s Degree in Marketing, Business Administration, Communications, or related field. Certification in Digital Marketing will be an added advantage.
.
Pay: ₹40,000.00 - ₹58,718.98 per month
Work Location: In person
