Referral Marketing Executive
Reporting To: Marketing Manager
Role Purpose
To lead and manage the hospital’s Referral Marketing function by maintaining strong engagement with doctors, specialists, and clinics, ensuring a consistent inflow of referred patients, and optimizing the performance of the referral marketing team across multiple catchment areas.
Key Responsibilities
1. Referral Network Development
- Build, strengthen, and maintain relationships with general practitioners, specialists, and clinics in assigned territories.
- Ensure each executive maintains and updates their doctor list (150 per executive), including contact frequency, visit history, and referral trends.
- Design and implement doctor engagement initiatives such as CMEs, hospital visits, and professional meets.
- Establish feedback mechanisms to ensure referring doctors receive acknowledgment and updates on patient outcomes.
- Identify new referral sources and expand hospital reach across potential markets.
2. Business Development & Revenue Growth
- Drive monthly and quarterly referral business targets (OP and IP).
- Track and analyze referral contribution to overall hospital revenue.
- Identify top-performing referrers and design customized retention strategies.
- Recommend strategies to increase conversion ratios and improve referral experience.
- Collaborate with clinical departments to support new service launches or specialty growth through targeted referral campaigns.
3. Coordination & Relationship Management
- Coordinate with internal departments such as Front Office, Operations, and Clinical Services to ensure seamless referred patient handling.
- Liaise with Community Connect and Branding teams for joint outreach and doctor engagement programs.
- Ensure prompt response to referral feedback, patient experience issues, and service escalations.
4. Reporting & Analytics
- Maintain an updated referral database with accurate visit logs, referral volumes, and activity outcomes.
- Generate daily, weekly, and monthly MIS reports detailing visits, new leads, referrals, and conversions.
- Analyze performance trends across territories and team members, presenting insights to AGM/DGM Marketing.
- Track ROI for referral marketing initiatives and recommend budget optimization.
Job Specification – Biomedical Engineer
Criteria
Details
Education
MBA / Master’s in Marketing, Hospital Management, or Business Administration
Experience
3–5 years of healthcare referral marketing experience
Skills
· Proven experience in doctor engagement, field marketing, and team management.
· Proficiency in CRM/MIS reporting and territory-based performance monitoring.
· Excellent communication and relationship management
Languages
Proficiency in English and local language preferred
Tools Familiarity
HIS, MS Office
Key Performance Indicators (KPIs)
Category
KPI
Target / Measurement
Doctor Coverage
Active doctor visits per executive
≥ 120 visits/month per executive
Referral Network Maintenance
Doctor list accuracy & engagement
100% update & ≥ 80% active engagement
Referral Volume
Increase in referred OP/IP cases
≥ 10% MoM growth
Revenue Contribution
Referral billing share in hospital revenue
≥ 35–40%
Team Productivity
Call/visit adherence & reporting accuracy
≥ 90% adherence
Retention & Relationship Index
Retention of top referrers
≥ 85% retention
Conversion Efficiency
Conversion ratio of leads to visits/admissions
≥ 20% average conversion
Reporting & Data Integrity
Timeliness and accuracy of MIS
100% compliance
Pay: ₹13,976.06 - ₹58,257.21 per month
Work Location: In person
