QUALIFICATION : Any degree , Min 3 years of experience in the same field
Roles & Responsibilities
A Digital Marketing Specialist is responsible for planning, implementing, and managing online marketing strategies to promote a company’s products, services, and brand.
1. Strategy Development
- Develop and execute digital marketing strategies aligned with business goals
- Identify target audiences and create tailored marketing campaigns
- Plan budgets and allocate resources effectively
2. Search Engine Optimization (SEO)
- Optimize website content to improve search engine rankings
- Conduct keyword research and competitor analysis
- Monitor website performance using analytics tools
3. Search Engine Marketing (SEM) / Paid Ads
- Plan and manage paid advertising campaigns (Google Ads, social media ads)
- Monitor ad performance and optimize for ROI
- Conduct A/B testing for ads and landing pages
4. Social Media Management
- Create, schedule, and manage content across social media platforms
- Engage with followers and build brand awareness
- Analyze performance metrics and improve engagement
5. Content Marketing
- Develop and manage content strategies (blogs, videos, infographics)
- Coordinate with designers and writers to produce quality content
- Ensure content aligns with brand voice and marketing goals
6. Email Marketing
- Design and execute email campaigns
- Segment audiences and personalize communication
- Track open rates, click-through rates, and conversions
7. Analytics and Reporting
- Monitor and analyze campaign performance using tools like Google Analytics
- Generate reports and provide actionable insights
- Adjust strategies based on data-driven decisions
8. Website Management
- Maintain and update website content
- Ensure website is user-friendly, responsive, and optimized
- Work with developers to improve functionality and performance
9. Lead Generation & Conversion Optimization
- Develop strategies to generate leads and increase conversions
- Optimize landing pages and user journeys
- Implement marketing automation tools
10. Brand Management
- Ensure consistency in brand messaging across all digital channels
- Monitor online reputation and respond to feedback/reviews
11. Staying Updated
- Keep up with latest digital marketing trends and technologies
- Implement new tools and techniques to stay competitive
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
