Sales & Marketing Manager – Wizzowl 2.0
Company: Wizzowl
Location: Chennai, Tamil Nadu
Job Type: Full-time, On-site
Experience: 3–6 years
Industry: D2C / E-commerce / Jewellery / Fashion / Lifestyle
About Wizzowl
Wizzowl is a fast-growing Indian D2C jewellery brand focused on lightweight, everyday silver jewellery.
We are building Wizzowl 2.0 — a stronger, more differentiated jewellery brand with a much larger product universe, improved customer experience and an aggressive growth plan across D2C, marketplaces, social commerce and offline channels.
We are looking for a Sales & Marketing Manager who can take ownership of growth and help us build a predictable sales engine.
This is not a social media-only role.
We are looking for someone who understands numbers, customers, digital marketing, e-commerce and sales — and is willing to get hands-on and make things happen.
The Role
You will be responsible for driving Wizzowl's overall sales and marketing growth across:
- Wizzowl.com / Shopify
- Meta & Instagram
- Google Ads & Google Shopping
- Amazon, Flipkart and other marketplaces
- Influencer & creator marketing
- WhatsApp / CRM / retention
- SEO and organic growth
- Promotions and offers
- New product launches
- Offline and exhibition opportunities
You will work directly with the founder and take ownership of monthly growth targets.
Key Responsibilities1. Sales Growth
- Own monthly online sales targets and growth plans.
- Build weekly and monthly sales forecasts.
- Identify products, collections and offers that can drive revenue.
- Improve conversion rate, AOV and repeat purchases.
- Analyse sales by SKU, category, channel and campaign.
- Identify sales leakage and take corrective action quickly.
- Develop strategies to increase new customer acquisition and repeat customers.
2. Performance Marketing
- Plan, execute and optimize Meta Ads and Google Ads.
- Work closely with performance marketing agencies/freelancers where required.
- Monitor CAC, ROAS, MER, CTR, CPC, CPM, CVR and contribution margin.
- Analyse campaign performance and decide where to increase, reduce or stop spending.
- Coordinate with the creative team to develop high-performing ad creatives, hooks and UGC.
- Continuously test new audiences, creatives, offers, landing pages and campaigns.
3. Website & Conversion Optimization
- Take ownership of the Wizzowl Shopify store from a sales perspective.
- Identify problems in the customer journey from landing page → product page → cart → checkout → payment.
- Improve conversion rate and reduce cart/checkout abandonment.
- Improve merchandising, collections, bundles, offers and product recommendations.
- Work with the website/design team to implement improvements.
- Monitor website analytics and customer behaviour.
4. Marketplace Growth
- Help launch and grow Wizzowl on Amazon, Flipkart and other relevant marketplaces.
- Manage marketplace sales targets and product visibility.
- Coordinate product listings, images, titles, descriptions, keywords and promotions.
- Track marketplace performance and identify growth opportunities.
- Develop marketplace-specific offers and campaigns.
5. Content & Social Media
- Develop a monthly content and marketing calendar with the creative/social media team.
- Identify content that can generate traffic, engagement and sales.
- Understand Instagram trends, Reels, UGC and creator marketing.
- Coordinate with creators and influencers.
- Ensure content is aligned with the Wizzowl 2.0 brand positioning.
- Measure content based on business impact, not just likes and followers.
6. Customer Acquisition & Retention
- Develop strategies for acquiring new customers.
- Build WhatsApp, email and CRM campaigns.
- Improve repeat purchase rate and customer lifetime value.
- Develop remarketing and abandoned-cart strategies.
- Identify opportunities for cross-selling, upselling and bundles.
- Analyse customer cohorts and buying behaviour.
7. Data & Reporting
You will be expected to know the numbers every day.
Prepare and monitor:
- Daily sales
- Monthly revenue
- Marketing spend
- CAC
- ROAS
- MER
- AOV
- Conversion rate
- New vs repeat customers
- Website traffic
- Cart abandonment
- Checkout abandonment
- Marketplace sales
- Product/SKU performance
- Gross margin / contribution margin
Create weekly growth reports and clearly explain:
What happened → Why it happened → What we should do next.
What We Are Looking For
- 3–6 years of experience in D2C, e-commerce, digital marketing, retail or consumer brands.
- Strong understanding of Meta Ads and Google Ads.
- Hands-on experience with Shopify or another e-commerce platform.
- Strong understanding of sales funnels and conversion optimization.
- Good understanding of Google Analytics / GA4 and marketing dashboards.
- Experience with marketplaces such as Amazon and Flipkart is preferred.
- Strong analytical and problem-solving ability.
- Good understanding of social media, influencers and content marketing.
- Excellent communication and follow-up skills.
- Comfortable working in a fast-moving entrepreneurial environment.
- Strong ownership mentality.
Jewellery / Fashion / Beauty / Lifestyle Experience
Experience in jewellery, fashion, beauty, accessories, lifestyle, FMCG or another D2C consumer brand will be an advantage.
Most Important: Who You Are
We are not looking for someone who simply executes instructions.
We want someone who sees a problem and says:
“Let me figure out why this is happening and fix it.”
You should be comfortable looking at a dashboard in the morning and asking:
- Why did sales drop yesterday?
- Which SKU is selling?
- Which campaign is wasting money?
- Why are customers adding to cart but not purchasing?
- Which creative should we scale?
- Which product should we promote?
- How can we increase AOV?
- How do we get the customer to buy again?
You should be data-driven, commercially minded, creative and highly execution-oriented.
Success in This Role
Your success will ultimately be measured by:
Revenue growth + profitable customer acquisition + improving conversion + increasing repeat customers.
The objective is to help build Wizzowl into a large, recognizable Indian jewellery D2C brand.
Compensation
Performance incentives will be linked to achievement of agreed sales and growth targets.
Apply
If you have experience growing a D2C/e-commerce brand and believe you can take ownership of growth at Wizzowl, we would love to hear from you.
Please apply with your CV and, if possible, examples of brands/campaigns/accounts you have personally helped grow.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
