Brand Development Executive (Founder's Office)
Company: Enorme Life Sciences Pvt. Ltd.
Location: Mohali, Punjab
Job Type: Full-Time
Experience: 3–8 Years
About the Role
Enorme Life Sciences Pvt. Ltd. is a rapidly growing nutraceutical manufacturing company developing multiple premium health and wellness brands. We are looking for a passionate and entrepreneurial Brand Development Executive to work directly with the Founder in developing, launching, and scaling multiple D2C brands.
This is not a traditional marketing or social media role.
We are looking for someone who has hands-on experience working with successful D2C health, nutraceutical, sports nutrition, wellness, or personal care brands and understands what it takes to build products that customers love.
If you enjoy building brands from scratch, solving business problems, and taking ownership, we'd love to hear from you.
Mandatory Experience
Applicants must have 3–8 years of hands-on experience working with a D2C brand in one or more of the following industries:
- Nutraceuticals
- Sports Nutrition
- Health Supplements
- Wellness
- Ayurveda
- Functional Foods
- Personal Care
- Healthcare Consumer Products
You should have practical experience in:
- Building and scaling D2C brands
- Product launches
- Product positioning
- Consumer research
- Packaging development
- Brand strategy
- Shopify
- Amazon
- Flipkart
- Brand Websites
- Quick Commerce platforms
Candidates without D2C brand experience in the health category will not be considered.
Educational Qualification
Preferred Qualifications:
- MBA in Marketing
- MBA in Brand Management
- MBA in Pharmaceutical Management
- MBA in Healthcare Management
- MBA in International Business
- M.Tech in Food Technology
- M.Pharm
- Ph.D. in Pharmacy, Pharmaceutical Sciences, or Food Technology
- Doctor of Pharmacy (Pharm.D)
Candidates with educational backgrounds in Marketing, Brand Management, Pharmaceutical Management, Healthcare Management, International Business, Food Technology, Pharmacy, or Pharmaceutical Sciences, along with hands-on experience in developing D2C nutraceutical, sports nutrition, health, wellness, or personal care brands, will be given preference.
Relevant D2C brand-building experience in the health category is mandatory.
Key ResponsibilitiesBrand Development
- Develop and execute brand strategies for multiple health and wellness brands.
- Conduct competitor analysis and identify market opportunities.
- Research consumer trends, ingredients, and product innovations.
- Develop product positioning, unique selling propositions (USPs), and brand strategy.
- Participate in product naming and portfolio planning.
Product Development
- Coordinate with the R&D team during product development.
- Recommend formulations, ingredients, flavours, packaging formats, and product concepts based on market demand.
- Assist in developing innovative products that meet consumer expectations.
Packaging & Branding
- Work closely with graphic designers to create premium product packaging.
- Review labels, artworks, and marketing materials.
- Ensure consistency across all branding and packaging.
Product Launch
- Plan and execute product launches from concept to market.
- Coordinate with R&D, Procurement, QA, Production, Marketing, Sales, and Design teams.
- Ensure projects are completed on time without delays.
Digital Commerce
- Coordinate Shopify store development.
- Manage Amazon and Flipkart product listings.
- Improve product content, customer experience, and conversion rates.
- Coordinate with digital marketing and content teams.
Market Research
- Monitor competitors and industry trends.
- Identify new product opportunities.
- Research international health and wellness trends.
- Suggest innovative ideas for future product development.
Required Skills
- Strong understanding of D2C business models.
- Brand development and product positioning.
- Consumer psychology and market research.
- Product launch planning.
- Packaging development.
- Excellent communication and presentation skills.
- Strong project management abilities.
- Ability to manage multiple brands simultaneously.
- High attention to detail.
- Strong analytical and problem-solving skills.
Preferred Skills
Experience with:
- Shopify
- Amazon Seller Central
- Flipkart Seller Hub
- Meta Ads
- Google Ads
- Google Analytics
- Canva
- Adobe Illustrator / Photoshop
- Figma
- Microsoft Excel & PowerPoint
- AI tools such as ChatGPT, Claude, Gemini, Ideogram, Midjourney, or similar platforms
- ClickUp, Notion, Asana, Monday.com, or similar project management tools
Personal Attributes
We are looking for someone who:
- Thinks like an entrepreneur.
- Takes ownership and accountability.
- Solves problems independently.
- Is highly organized and execution-focused.
- Pays exceptional attention to detail.
- Can manage multiple priorities in a fast-paced environment.
- Is passionate about building successful brands.
- Has a strong learning mindset and continuously keeps up with industry trends.
What We Offer
- Work directly with the Founder.
- Opportunity to build multiple premium D2C health brands from the ground up.
- High ownership and exposure to strategic business decisions.
- Fast-paced learning environment with significant career growth opportunities.
- Performance-based incentives.
- Opportunity to shape brands that reach consumers across India and international markets.
Salary is negotiable for exceptional candidates with a proven track record in building and scaling successful D2C health brands.
Screening Questions
Please answer the following while applying:
- Which D2C health, nutraceutical, wellness, or personal care brands have you worked with? Describe your role.
- Describe one product launch that you were directly involved in. What was your contribution and what were the results?
- Which D2C platforms have you managed? (Shopify, Amazon, Flipkart, etc.)
- Which AI tools do you use regularly, and how have they improved your productivity?
- Share links to brands, websites, Amazon listings, product pages, packaging designs, or campaigns that you have worked on.
If you're passionate about building brands, launching innovative products, and taking ownership from idea to execution, we'd love to hear from you.
Pay: ₹40,000.00 - ₹75,000.00 per month
Benefits:
- Health insurance
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
