Job Description – Paid Campaign Executive Position: Paid Campaign Executive
Department: Digital Marketing Experience: 2–3 Years
Location: Bengaluru / Hybrid / Remote (as per company requirements)
Company: Inmogic Technologies Pvt. Ltd.
About the Role
Inmogic Technologies is looking for a results-driven Paid Campaign Executive to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in managing Google Ads and Meta Ads campaigns, generating quality leads, improving campaign performance, and maximising return on investment (ROI).
Key Responsibilities
Google Ads Management
- Create, manage, and optimize Google Search, Display, Performance Max, Shopping, and YouTube campaigns.
- Conduct keyword research and competitor analysis.
- Monitor Quality Score, CTR, CPC, conversions, and campaign performance.
- Optimise bidding strategies and budget allocation.
Meta Ads Management
- Plan and execute Facebook and Instagram advertising campaigns.
- Create and manage audience targeting, retargeting, and lookalike audiences.
- Optimise campaigns for lead generation, engagement, traffic, and conversions.
- Monitor campaign metrics and improve ROAS.
Campaign Optimization
- Analyse campaign performance and identify improvement opportunities.
- Perform A/B testing for creatives, ad copies, landing pages, and audience segments.
- Reduce cost per lead (CPL) and improve conversion rates.
- Track and improve campaign ROI.
Analytics & Reporting
- Monitor campaign performance using Google Analytics, Google Tag Manager, Meta Business Suite, and other tools.
- Generate weekly and monthly performance reports.
- Present insights, recommendations, and action plans to management.
Lead Generation & Growth Marketing
- Execute lead generation campaigns across multiple platforms.
- Collaborate with sales teams to improve lead quality and conversion.
- Support growth marketing initiatives and customer acquisition strategies.
Collaboration
- Work closely with content writers, graphic designers, video editors, and sales teams.
- Coordinate landing page requirements and campaign assets.
- Ensure timely campaign execution and delivery.
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Experience in campaign setup, optimization, and reporting.
- Understanding of conversion tracking and analytics.
- Knowledge of Google Analytics and Google Tag Manager.
- Understanding of audience segmentation and remarketing.
- Ability to analyze data and derive actionable insights.
- Good communication and reporting skills.
- Strong attention to detail and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Google Ads Certification (preferred).
- Meta Ads Certification (preferred).
- Experience in B2B lead generation campaigns is an added advantage.
Key Performance Indicators (KPIs)
- Lead Generation Volume
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click Through Rate (CTR)
- Campaign ROI
- Quality of Leads Generated
- Budget Utilization Efficiency
What We Offer
- Opportunity to work on real-time client projects.
- Exposure to multiple industries and advertising platforms.
- Performance-based incentives and growth opportunities.
- Learning and certification support.
- Career progression within the digital marketing team.
Employment Type
Full-Time
Working Days
Monday to Saturday (Except 1st and 3rd Saturdays)
Working Hours
09:30 AM to 07:00 PM
Work Location: In person
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
