Job Summary
The Hospital Marketing Executive is responsible for planning and executing marketing strategies to promote hospital services, increase patient footfall, and strengthen the hospital’s brand image. The role involves building relationships with doctors, clinics, corporate organizations, and the community to drive business growth.
Key Responsibilities
- Develop and implement marketing strategies to promote hospital services and specialties.
- Build and maintain strong relationships with referring doctors, clinics, and healthcare professionals.
- Coordinate outreach programs, health camps, and awareness initiatives.
- Visit corporate companies, institutions, and organizations to generate business tie-ups.
- Promote hospital services to increase patient referrals and admissions.
- Plan and execute digital marketing activities (social media, email campaigns, website updates).
- Monitor competitor activities and market trends in the healthcare industry.
- Assist in branding, advertising, and promotional campaigns.
- Organize events, seminars, and public health awareness programs.
- Track and report marketing performance and patient conversion data.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
- 1–3 years of experience in hospital/healthcare marketing or a similar role.
- Strong communication and interpersonal skills.
- Ability to build professional relationships and networking skills.
- Basic knowledge of digital marketing tools and techniques.
- Willingness to travel for field marketing activities.
Preferred Skills
- Experience in hospital marketing or medical field coordination.
- Knowledge of healthcare services, departments, and medical terminology.
- Presentation and negotiation skills.
- Target-oriented and result-driven approach.
Key Performance Indicators (KPIs)
- Increase in patient referrals and admissions.
- Number of corporate and doctor tie-ups achieved.
- Success of marketing campaigns and outreach programs.
- Growth in brand visibility and patient engagement.
Reporting To
Marketing Manager / Hospital Administrator
Working Conditions
- Combination of fieldwork and office work.
- Flexible hours depending on marketing activities and events.
Benefits
- Competitive salary package
- Incentives based on performance
- Travel allowances
- Professional growth opportunities
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
